In 2020, Forbes reported a staggering 1000% surge in virtual events. By 2022, projections indicated that two-thirds of future events would incorporate a virtual component. However, as in-person gatherings become more feasible, attendee demand for face-to-face events has grown. How can your team determine the right balance to meet your company's needs?
- Explain the challenges and benefits associated with virtual events
- Strategize ways to make your virtual and hybrid events interactive for attendees
- Discuss how to determine which event format is best for your company
In order to maximize the impact and measurability of Pharma participation in medical congresses, you must review how pharmaceutical companies can effectively instrument, measure, and benchmark their congress activities. How can your team master this strategy to create successful events?
- Study insights from research conducted across multiple pharma companies at ASCO
- Detail the evolution from traditional congress participation to an integrated omnichannel approach
- Incorporate digital tools and analytics to track HCP engagement, measure outcomes, and demonstrate return on investment
To ensure attendees keep coming back, it is essential to leave a lasting impression. You can achieve this by leveraging cutting-edge technology, personalizing the attendee journey, enhancing networking opportunities, and incorporating memorable experiences into your conference. What innovative strategies can your company adopt to attract and retain more attendees?
- Discuss how to personalize the event experience for your attendees
- Strategize ways to gamify your event
- Explore the potential of integrating new technologies
Inclusivity is a cornerstone of the event industry, with up to 20% of the population identifying as neurodivergent. Many individuals with neurodiverse conditions face communication or sensory challenges, which can hinder their ability to fully engage in events. How can you design your event to foster an inclusive environment where neurodiverse attendees can participate comfortably?
- Brainstorm ideas on how to increase inclusivity
- Go over how venue selection can play a part in accommodating neurodiverse individuals
- Map out key tools that can drive inclusive event planning such as visual schedules and communication apps
Valuable data can be gathered from registration forms, event apps, surveys, social media, and various other sources to provide insights into your event’s performance and attendee feedback. Yet, a lot of event professionals feel they are not effectively measuring their event data. How can your company harness this information to design more impactful and successful events in the future?
- Debate different ways to capture and read data
- Identify data trends and how this can influence your marketing plan
- Use data to measure the event’s ROI
To ensure your event’s success, prioritizing engagement opportunities for your audience is essential. This can include networking events, technology integration, and interactive sessions. However, creating an interactive forum for remote attendees during an in-person event presents unique challenges. How can you bridge the gap between in-person and virtual participants to foster meaningful interaction and engagement for everyone involved?
- Brainstorm creative ways to involve remote attendees
- List common challenges when handling both remote and in-person attendees
- Explain the importance of having both in-person and remote attendees
2025 is expected to see inflation continuing to raise prices, while company budgets do not expand to match them. With tighter regulations and limited financial resources, how can your team continue to innovate and adapt to the rapidly changing landscape while maintaining efficiency and meeting organizational goals?
- Consider how to allocate event resources wisely
- Tighten your venue and menu selection budget
- Implement cost-saving technology into your event
Attracting HCPs to in-person medical meetings can be challenging, as they must justify taking two to three days away from patient care to attend. According to a Forrester study, 72% of pharmaceutical marketers consider events the most effective way to educate and build strong relationships with customers. How can you create an event experience so valuable and impactful that it becomes worth their time and travel?
- Discuss the challenges HCPs face when deciding to go to a meeting
- Strategize ways to justify their time off work
- Hear how different companies work with HCPs to create networking opportunities
The aftermath of COVID-19 saw many senior meeting planners leave the industry to pursue freelance work or entirely new careers, making it increasingly difficult to hire seasoned professionals. Having the right staff to manage event planning is critical to the success of any event. How can your team overcome this challenge, attract skilled talent, and create an environment that retains top event planning professionals?
- Explain how outsourcing could be a solution to overcoming staffing shortages
- Go over strategies for enhancing training for your current staff
Sustainability is rapidly becoming a priority in the event industry, with projections suggesting that by 2025, up to 70% of corporate gatherings could incorporate eco- friendly practices. While some perceive sustainability as costly, the Events Industry Council reports that sustainable practices can reduce event expenses by 20 30%. How can your company integrate these strategies to reduce costs while supporting environmental responsibility?
- Think of ways to increase sustainable practices
- Work with sustainable vendors and catering services
- Review the demand of sustainable events
According to G2, over 85% of event planners use event management software to streamline their events. However, the adoption of AI and Virtual Reality remains low in some healthcare companies. How can AI and VR technologies enhance your experience, from personalized attendee interactions to immersive learning opportunities, and help your company stay ahead of industry trends?
- Deliberate how AI can be used
- Analyze why the adoption rate of AI is so low
- Explore what tools are the most common and most easily used to enhance your event
In the ever-changing world of meetings and events, the key to success lies in the strength and unity of your team. Discover and share practical tips and real-life stories to help you build a team that not only meets challenges head-on but thrives under pressure.
- Learn how to identify individual strengths to foster collaboration, creativity, and efficiency
- Gain insights on empowering your team, navigating challenges, and maintaining high performance in a fast-paced, ever-evolving industry
With multiple event formats—hybrid, virtual, and in-person—success in the conference industry hinges on building and maintaining long-term partnerships. One key approach is prioritizing value over price. How can your team cultivate strong, lasting partnerships that enhance the experience, create mutual benefits, and drive long-term success?
- Demonstrate how to build a long-term partnership
- Detail how these relationships can improve attendees experiences
Our staff are the core of what makes an event successful, and ensuring they feel valued and motivated is critical to an event's success. Let's explore ways to ensure our teams feel appreciated and motivated, while also challenging them to be innovative and utilize automation in the workplace. Your team will learn to address the challenges of preventing staff burnout, strategize ways to utilize AI to reduce manual tasks, and brainstorm innovative methods to keep staff motivated and engaged.
- Explore technology and how the reduction of manual work will impact our teams
- Discuss the dynamics of what makes a strong team
- Lead teams to be adaptable and forward thinking