DGE’s 5th Digital Strategy & Innovation for Medical Affairs Summit is the largest and most impactful industry event for transforming your medical affairs department into one that implements progressive policies and patient centricity.
As both consumers and HCPs try to adapt to life during COVID – while aiming towards a better future – the demand for detailed and accessible scientific information has never been greater. Now more than ever, your medical affairs team must upskill and stay relevant as consumers use new channels to absorb information.
Our program this year helps you pinpoint best practice in demonstrating value to both internal and external stakeholders in a digital era. Join our growing interactive community that focuses on the cultural digital revolution now available to medical affairs teams!
- VACCINATION IS MANDATORY to participate in a DGE in-person event. All event staff, speakers, attendees, sponsors, and exhibitors must submit proof of vaccinated status upon first entry to the event space
- All event staff, speakers, attendees, sponsors, and exhibitors must wear masks in all event spaces, except when speaking on stage or eating in designated socially-distanced locations
- All participants must affirm that they are not experiencing symptoms, have not been to an area with a travel health advisory, and have not been closely exposed to anyone who was
- All events will follow federal and local safety guidances, as well as additional regulations that may be in place for each venue
- All seating and exhibition areas will allow for 3 feet of space between participants
- Event staff will be constantly monitoring room capacity and density
- New directional and distancing signage will help remind participants about social distancing while keeping foot traffic flowing smoothly
- All event spaces will have enhanced cleaning protocols throughout your stay
- DGE and hotel staff have been trained on rapid response if event participants begin to show symptoms of illness
- Medical Affairs
- Field Medical Team
- Digital Strategy
- Medical Information
- Medical Communication
- MSL Coordinator
- Digital Innovation
- Medical Science Liaisons
- Medical Strategy
- Scientific Communication
- Medical Digital Capabilities
- Medical Liaison
- Scientific Training
- Design Assurance Engineer
- Publication Planning
- Patient Services
- Business Development
- Real World Evidence
- Data Generation
- Medical Director
- Medical Advisor
- Medical Education
- Medical Manager
- Clinical Development
- Regulatory Affairs
- Corporate Compliance
- Strategy & Insights
- Virtual Engagement
- Real World Analytics
- IT Applications
- Device Development / Device Technology
- KOL/Thought Leader
- Research Collaboration
- Patient Support Solutions
- Multichannel Engagement
- Scientific Solutions
- Clinical/Scientific Affairs
- Improve your competitive position through boosted data literacy
- Provide the best possible care and outcomes for patients through novel digital strategies
- Ensure teams stay updated on new trends – while spotting unnecessary fads
- Vibrant interactive community that prioritizes innovation on every level
- Understand the current landscape and what companies are doing with digital strategy
Creating connections with KOLs isn’t always easy. In the post-COVID era, outreach can be particularly difficult. Although many organizations prefer face-to-face meetings, virtual meetings are here to stay and many experts have developed a preference for digital interactions. Now is the time to fine-tune your virtual outreach and take advantage of digital tools.
- Leverage advisory boards
- Look for flexible discussion tools
- Seek out experienced vendors
Compliance is a big concern among Medical Affairs professionals when it comes to developing and publishing scientific material. They need new solutions for better, more streamlined content management.
- Reimagine traditional publishing and internal collaborations by identifying compliance concerns and defining solutions
- Increase the visibility and reach of congress presentations and publications
- Learn how to collaborate with marketing and other internal stakeholders to create compliant materials or engage with virtual activities to meet goals
Understanding where other companies are at with digital innovation is vital. How do their companies compare and what learnings can you implement at your own company?
- Share digital strategies that organizations are implementing and how they are becoming more digital
- Exchange learnings, pitfalls, and best practices
- Discuss available software and what organizations are using
- Start from your customer and build outward into your organization
- Determine what your customers are looking for
- Explore how to identify a great customer experience
Learn rapid technical solutions to your most important digital strategy challenges, as technology and platform providers demonstrate in detail the latest features that can resolve your pain points.
Digital transformation is about more than just introducing new technologies or digital tools. Transformation requires rethinking old ways of working and adopting new behaviors. Effective change management is essential for implementing new technologies.
- Discuss common challenges encountered during digital transformation in Medical Affairs using real life examples.
- Share lessons learned and recommendations provided on how to lead a successful transformation.
- Discuss omnichannel strategy, learnings, and best practices that can help shape the life sciences industry
- Dive into strategies to grab the attention of your customer and get them to click on your content
Many organizations lack clarity and urgency on digital strategy and struggle to locate, attract and retain the digital leadership they require. As leaders in the sector have demonstrated, a greater dependence on digital technologies and data may benefit pharmaceutical companies in a variety of ways. You can set your company at an advantage by bringing digital savvy experts on board – but what happens if you’re not a digital expert yourself?
- Discover what to look for, questions to ask, and how to interview
- Find talent that has the skillsets and vision for digital transformation
- Recruit talent from outside of pharma with more digital experience
As the industry evolves beyond the traditional organizational approaches, how do we keep the interconnectivity within Medical Affairs and with other functions to drive towards a common goal within the business?
- Establish a framework for collaboration between the Medical Affairs team and the rest of the business units
- Outline best practices when working together internally and externally
- Review trends in the evolution of the MSL role across the industry
- Discuss how to manage change for evolving MSL teams
- Use data to enhance strategy for the new MSL role
- Change existing behavior and adapt to new, innovative tools to add value
- Develop your medical affairs strategy and build effective teams in this new environment
- Find the appropriate balance between virtual and hybrid engagement
- Determine how to maximize your medical engagements in a hybrid setting
- Alia BucciarelliDirector, Health CommunicationsVERTEX
- Fady NtaniosSr. Director, Global Medical Affairs, Early Asset Development Lead – NASH/Heart FailurePFIZER
- Lori LebsonHead, US Medical Affairs, Neurology & ImmunologyEMD Serono, Inc.
- Alyson EvansAssociate Director, MSLBIOHAVEN
- Stanislav GlezerEVP, Chief Medical Officer & Regulatory AffairsINOGEN
- Find ways to simply and streamline your digital systems
- Adopt a digital-first mindset without losing sight of the human experience
- Define what success looks like in the context of digital transformation
- Deliver snackable, bite-sized content
- Share your content across the multitude of channels and platforms where HCPs are
- Review real examples of compliant, digestive, and effective content
- Learn how to overcome compliance hurdles and engage HCPs successfully on social media
- Understand the behaviors and preferences of HCPs
- Collaborate with DOLs to improve the reach and credibility of your messaging on social channels
- Discuss best practices, pitfalls and learnings
- Highlight digital tools that reduce barriers
- Understand where patients are in the system in order to target scientific and clinical information to the clinicians who matter
- Identify signals in real-world data and use them to pinpoint the doctors who are having the most impact on disease burden
- Collect raw patient data in real-time with wearable devices
- Eliminate barriers to entry that patients face such as geography restrictions, time constraints, and financial investment
- Establish a recruiting strategy that reaches patients on all channels
- Tap into the network of social media influencers
- Develop a thorough prescreening questionnaire to recruit high quality patients
Discover how people learn in the digital age
Discuss current developments in data visualizations tailored to the audience
Convey data and pertscientific messages to ensure engaging content for scientific exchange
Use analytics to collect metrics, apply learnings and develop tools for cross-functional use
Medical affairs must be able to measure outcomes, determine the value of engagements, and align activities to meet strategic goals. Incorporating AI can smooth out all of these business processes, as it enables new techniques to measure outcomes, enhance decision-making, and uncover previously hidden impact insights.
- Capture and measure the value of interactions and engagements with KOLs
- Measure third party behaviors and inputs
- Develop a dashboard that allows rapid and visual fruition
A block of rooms has been reserved at a discounted rate for our conference participants. To reserve a room, please visit https://book.passkey.com/e/50233885 or call 215-823-6240 and reference the special rate “DGEB.” The discounted reservation rate will be in effect until JANUARY 17, 2022.
DGE is not affiliated with any third-party booking agencies, bureaus or travel companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at email@example.com. DGE has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through DGE’s reserved guest room block using the details provided.