Explore how Medical Affairs teams can evolve their digital strategies to meet the growing demand for personalized, evidence-driven engagement. How can you integrate omnichannel communication, harness data analytics for smarter decision-making, and optimize content operations for scalability and impact?
- Identify core components of an effective, future-focused digital strategy
- Understand how to leverage data and analytics to guide engagement and measure performance
- Learn best practices for scaling content operations across multiple channels
Mapping Key Opinion Leaders is critical to understanding who shapes medical trends and how their influence can drive awareness and adoption of new therapies or medical devices. Equally important is recognizing the rise of Digital Opinion Leaders, who leverage online platforms to guide conversations and shape perceptions across the healthcare ecosystem. Building trusted, strategic relationships with both groups ensures meaningful impact throughout the product lifecycle.
- Understand the unique roles and influence of KOLs versus DOLs
- Explore how to effectively collaborate with each to maximize reach and credibility
- Learn proven approaches to selecting the most impactful KOLs and DOLs for your therapeutic area
Two thirds of Physicians already incorporate AI into their daily tasks. Although this isn't too surprising, navigating which types of AI to utilize can be difficult. Both Agentic and Generative AI are becoming more common in the workplace, and although generative AI is more widely used, Gartner estimates that 33% of enterprise software applications will include agentic AI by 2028. Unlike generative AI, agentic AI can perceive, plan, act, and learn in dynamic environments, performing automated tasks without direct human oversight. This raises important ethical and legal questions that must be addressed as AI adoption accelerates across healthcare.
- Explore the current and emerging applications of both generative and agentic AI in the workplace
- Understand the ethical, legal, and operational challenges unique to agentic AI
- Envision what the healthcare landscape could look like by 2030 as AI becomes fully integrated
Omnichannel approaches enable Medical Affairs teams to deliver seamless, personalized experiences for HCPs, integrating multiple communication channels to break down data silos and improve engagement. As HCP needs evolve, transitioning from fragmented multichannel efforts to a coordinated omnichannel strategy can transform how pharma companies connect with customers and stakeholders.
- Identify common bottlenecks and drawbacks in moving from multichannel to omnichannel communication
- Discuss how to transition from a multichannel approach to an omnichannel one
- Learn how to measure the impact and ROI of omnichannel initiatives
The rise of digital engagement including webinars, virtual CME, targeted advertising, and more has transformed how life science organizations connect with healthcare professionals. Avisio found that 59% of HCPs prefer digital platforms. While these methods expand reach and impact, they also introduce new challenges around ethics, compliance, and data privacy. This session will explore how to build ethical safeguards into every stage of your digital strategy, ensuring compliant, trustworthy, and effective HCP engagement.
- Review the digital channels and tools shaping today's HCP outreach and engagement strategies
- Learn best practices for ensuring compliant digital interactions and protecting sensitive data
- Explore how to leverage technology to monitor digital engagements in real time and audit them for compliance
Digital health (telemedicine, wearables, AI, and many more) is rapidly transforming how care is delivered, how treatments are monitored, and how patient outcomes are tracked. Medical Science Liaisons are adapting: expanding into new domains and becoming pivotal for integrating innovations into clinical practice. How can they keep up with the evolving technological landscape?
- Explain what skills are required, how to build credibility in virtual settings, and how MSLs can lead in driving digital transformation
- Discuss how they can keep up with all the new tech showing up
Implementing new AI models and large language models can enhance data collection and accelerate data output, ultimately influencing your impact assessments. How is your team evaluating the impact of this data? What tools or methods are you using to measure it? Additionally, what baseline metrics are you relying on for comparison?
- Understand how digitalization has offered new ways to interpret data
- Look at different ways to measure the impact
- Go over concerns such as data privacy
In 2025, there has been an explosion of AI tools, mainly GenAI tools such as ChatGPT, Claude, and Gemini. As teams create vast amounts of content for HCPs, the question arises: will GenAI replace human expertise, or will it elevate the quality and scale of engagement? Explore practical ways Medical Affairs teams can leverage GenAI to streamline workflows, expand reach, and enhance communications while also navigating the ethical, legal, and regulatory challenges that accompany its use.
- Go over how to build public and custom tools in GenAI to automate your workflow
- Examine any ethical or legal considerations when working with GenAI
- Understand how AI can amplify outreach and engagement with diverse HCP and patient communities
Due to advancements in digital technologies, the healthcare sector is undergoing rapid transformation, which in turn affects how medical affairs teams operate and engage with both internal and external stakeholders. How can your team create a positive environment focused on employee experience, digital first mindsets, and change management?
- Explain how to ensure a digital first mindset and thinking
- Embrace new digital methods to connect with stakeholders and enhance patient care
- Navigate the digital shift effectively
As Medical Affairs teams embrace digital transformation, integrating AI platforms, including large language models, has become key to advancing content creation, review processes, and omnichannel engagement. How can you strategically leverage these technologies while maintaining a strong governance and compliance framework to mitigate potential risks?
- Explore practical applications of AI and LLMs in Medical Affairs
- Understand the governance and compliance frameworks necessary to ensure responsible, ethical, and compliant use
As technology continues to transform the workplace, opinions vary widely—will it replace jobs, or empower us to perform better? This interactive debate invites attendees to share their perspectives, challenge assumptions, and discuss the evolving role of technology in professional settings. Participants will have the opportunity to engage with peers and explore the impact of technological advancements on the workforce.
AI and emerging technologies can significantly enhance workplace efficiency, but successful integration requires more than just tools—it requires people. Building a culture of psychological safety is critical to ensuring employees view AI as an opportunity rather than a threat. When individuals feel safe to experiment, learn, and share ideas, organizations can fully leverage technology without resistance, enabling smoother adoption and long-term success.
- Understand the role of psychological safety in enabling successful AI and technology adoption
- Explore ways to address resistance and build trust around AI tools
- Examine case studies of organizations that have successfully implemented AI through a culture of safety
Explore how a process-first digital transformation is reshaping the global medical evidence generation ecosystem. Highlight the strategic benefits of prioritizing process optimization closely followed by technology adoption, including improved data quality, operational efficiency, stakeholder engagement, and efficient digital investment.
- Gain actionable strategies to drive sustainable digital innovation in medical affairs while ensuring robust evidence generation for better patient outcomes
- Learn about the challenges encountered—such as change management, integration complexity, and compliance—and practical insights for overcoming these hurdles
Healthcare providers are increasingly using social media platforms such as LinkedIn, X, Instagram, and TikTok for peer-to-peer education, case discussions, and professional networking. Understanding where and how HCPs engage online is critical for developing effective outreach strategies. By leveraging digital networks, partnering with Digital Opinion Leaders, and exploring HCP-specific platforms, Medical Affairs teams can connect meaningfully with their audience in today's digital landscape.
- Learn how to use social media strategically to reach and engage HCPs
- Explore the role of Digital Opinion Leaders and how to collaborate with them
- Identify HCP-specific networks and other digital channels for effective engagement
