Bridging the Gap: Maximizing Patient Engagement
A Data Driven Evaluation of the Patient Advocacy Function
While the patient advocacy function in pharmaceutical & biotechnology companies has been increasingly critical to ensuring optimal health outcomes, the role has been inconsistently prioritized within the healthcare industry for years. It lacks standardized benchmarks to demonstrate its full strategic value. The BIOADVOCATE Benchmark Report is a groundbreaking initiative that fills this long-standing gap. It provides the first comprehensive, data-driven assessment of how advocacy functions are structured, resourced, and integrated across the industry. By establishing clear correlations between advocacy investment and patient outcomes, this report delivers much-needed insights that can redefine how pharmaceutical and biotech companies approach patient engagement.
Citation: Dunn Z. Navigating the shift to omnichannel marketing. Regulatory Focus. Published online 25 January 2024.
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