Commercial teams are increasingly using patient insights to ensure support for the needs of patients throughout the commercial product lifecycle. This groundbreaking event provides important information on current innovation in patient engagement and ways to better understand the needs of patients and reflect patient voice appropriately across the commercial lifecycle.
As the creator of the annual Chief Patient Officer Summit, which convenes those working in patient advocacy, DGE has received many requests from commercial teams for information on how to collaborate internally to access patient insights and improve programs and initiatives supporting patients.
Incorporate Patient Voice Across the Commercial Product Lifecycle informs commercial teams on how to incorporate patient insights into product launch, marketing and patient support services. From disease awareness to patient education, reimbursement planning, onboarding and adherence, the conference provides key takeaways for understanding what it means to provide end-to-end support for patients, including:
· Reflect the patient voice from launch to sunset
· Learn about compliance risks involved in patient, caregiver and patient organization interaction and communication
· Chart the best path for helping to guide patient/HCP interactions
· Work with field teams on engaging with patient groups at a local level
· Harness digital health innovation
· Collaborate to improve patient services and educational support programs
Professionals from pharmaceutical, biotechnology and medical device companies working in:
- Patient Engagement
- Patient Experience
- Patient Education
- Market Access
- Patient Support Programs
- Patient Access
- Patient Navigator
- Patient Ambassador
- Nurse Educator
- Patient Adherence
- Disease Awareness
- Brand
- Marketing
- Global Marketing
- Commercial
- Reimbursement
- Digital Technology
- Product Launch
- Patient Assistance Programs
- Specialty Pharmacy and HUBs
- Real World Evidence (RWE)
- Health Economic and Outcomes Research (HEOR)
- Patient Data
- Therapeutic Lead
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