Medical Affairs can now successfully embrace technology, particularly digital tools like AI and machine learning, to improve patient outcomes, enhance HCP engagement, and drive consistent and measurable impact across markets

• Harness the power of digital technologies in medical affairs
• Highlight the challenges faced by medical affairs professionals
• Brainstorm how to utilize digital technologies to help medical affairs team be more efficient
• Learn how to connect the dots behind different digital channels to determine which are most effective and impactful and which are not

Medical affairs teams need to deeply understand their target audience, staying aware of patient demographics and healthcare provider preferences so they can select the best digital channels. What tools do you need to create engaging and relevant content while ensuring compliance with regulations and privacy laws?

• Understand the risks and opportunities of telemedicine
• Review successes in mobile app engagement
• Make your outreach strategies evolve side-by-side with social media

• Prioritize tracking records of success in challenging assignments
• Draw from cross-functional and multinational experiences
• Harness strong patient focus and achieve an ability to engage, inspire and motivate teams
• Partner with healthcare systems to improve efficiency and health outcomes

Incorporating the patient voice into the medical pipeline can be challenging. However, social media forums play a large role in allowing patients to speak their minds about what they are currently struggling with. Leveraging these conversations, an AI model can transform them into credible data, bridging the gap between medical literature and the real-life experiences of patients, particularly in the realm of rare diseases. Your team should learn how this approach can be successful in changing the conversations around specific diseases, leading to positive behavioral shifts and widely accepted medical data.

• Explore how social media forums contribute to growing the patient voice
• Discuss how an AI engine is used to convert patient conversations into FDA accepted data
• Learn how this data can fill the gaps in medical literature by incorporating the patient voice

As digital health solutions continue to revolutionize medical communications, creating stackable visual content has become more important than ever. Learn effective communication strategy by crafting compelling visual narratives for HCP education and investing in one core deliverable early in the product life cycle: the MOA animation. This session explores how medical animations are created and how they enrich healthcare communication initiatives with content that can later be used in modular omnichannel initiatives.

• Understand the medical animation process
• Review ROI metrics in healthcare innovation
• Uncover case studies and success stories around medical animation

Even as their health care partners are becoming increasingly digitally savvy, Medical Affairs can still struggle to engage with them effectively to identify, design, and pilot protocols for products and/or technology that resonates. Before potential partners can evaluate your message, they must pay attention to it in the first place – considering their extremely packed priority lists and schedules, how can a novel project investment best catch broader interest?

• Grasp the degree of online information oversaturation facing your audience
• Evaluate whether your content is the best match
• Review what has succeeded at making a good first impression – and what has failed

• Maximize value between solution providers and industry leaders
• Learn how to identify what your team needs
• Understand what to look for when partnering with vendors