How can organizations best engage with already overstretched KOLs?
- Differentiate between persistence and overburdening
- Outline the dos and don’ts of reaching out to new KOLs and how to secure meetings
- Share examples of communication that hit the mark
Working with Key Opinion Leaders (KOLs) can be a game-changer for your business, but it's not always a walk in the park. Discuss tips and tricks to navigate the tricky waters of KOL management and turn challenging relationships around.
- Techniques for winning over even the most difficult KOLs
- Innovative approaches to gain access to hard-to-reach KOLs
- Effectively build and nurture stronger relationships
Medical affairs strategic pillars can help field medical teams focus their efforts on gathering and analyzing relevant insights, set goals, metrics, and inform decision-making to support broader objectives.
- Identify key areas of focus, and set specific goals and metrics and track progress
- Effectively guide data collection and analysis to inform better decision-making
Knowing what internal stakeholders really need from you is critical for communicating the value of your KOL plan. What is the best way to build a win-win collaboration? Discover other functions you need to take into consideration for your KOL plan.
- Determine critical success factors of cross-functional KOL management
- Learn how to capture the needs of internal stakeholders in your KOL plan
Budgetary constraints play an important when leading MSL teams and executing field-based efforts and activities. Learn how to maintain effectiveness and optimize your engagements despite limited resources.
- Prioritize KOL selection, engagement and tracking
- Adapt a territory plan to accomplish objectives
Whether you are an aspiring MSL or a seasoned expert, trying to break into the field or move to another organization, you must prove your capabilities quickly and effectively. This session focuses on the key factors to emphasize so others will agree it is time for a change.
- Set yourself up for a successful transition with behavioral insights
- Discover how to effectively navigate yourself through interviews
- Learn how to meet and exceed any requirement
Having access to high-quality data and effective data management tools is essential for achieving outstanding KOL engagement. Making wise decisions about which partners to collaborate with can significantly influence your organization’s ability to engage with KOLs successfully. Ensure that you make the most of your KOL engagement efforts.
- Determine your data requirements and capabilities from the start
- Identify any unfulfilled data needs and find operational tools that meet them
- Adjust your technology priorities and selection criteria to simplify complex decisions
Burnout rates are at all-times high and MSLs often have to wear ‘too many hats’ throughout their careers. Though the current stress scale is daunting, it should compel leaders to widespread commitment to systemic changes that lead to wellness. How can you build the personalized approach necessary to avoid more breakdowns?
- Learn new ways to better advocate for your wellbeing
- Clearly grasp current and future leading causes of burnout
- Set a proactive wellness standard
Are you a great communicator – or one of the best? Whether you're an experienced professional or just starting out, mastering the art of effective communication is key to building strong relationships with KOLs, DOLs, and HCPs.
- Position yourself effectively when reaching out to important stakeholders
- Hone your ability to be precise, direct, and relevant in your communications
- Dive into the art of storytelling and engage your audience like never before
According to a recent report by Avant Healthcare, by 2025, 75% of the global workforce will comprise digital natives in which cross-collaboration will be the norm. Companies such as Ernst & Young and Accenture have reported that digital native millennials make up over 2/3 of their entire employee base. How can this shape your DOL outreach?
- Learn how to identify the right DOL for you
- Discuss different engagement approaches
- Discover how to align DOLs' strengths with your strategy
MSLs are increasingly expected to add value to a wide variety of interactions, beyond strictly those with KOLs. What are the key skills necessary for working with “emerging” KOLs, and how can those be applied to gaining value from other interactions?
- Understand the importance of emerging KOLs, and how to approach them
- Learn novel ways to add, measure and constantly demonstrate value
Hear from an expert who was a KOL for 15 years and now works with KOLs on the industry side.
- Discuss lessons learned on both sides of KOL engagement
- Dive into different types of KOLs and how they prefer to be engaged
- Ensure you are getting the best possible advice when engaging KOLs
