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Medical Affairs does not have an insight problem. It has an insight-to-impact problem. MSLs are capturing valuable scientific intelligence, investigators are proposing meaningful research, and organizations are investing heavily in external engagement. Yet too often, KOL insights disappear into dashboards, evidence gaps remain disconnected from research decisions, and promising IITs stall between unclear ownership, weak feasibility planning, and operational handoffs.
The 6th MSL & IIT Strategy Summit happening November 5–6 in Philadelphia brings together the teams responsible for fixing that broken chain. This is the only dedicated forum connecting KOL insight, Field Medical strategy, External Research, and investigator-led studies to the evidence decisions that shape clinical adoption, portfolio strategy, and patient care.
You will leave with practical frameworks to turn scientific conversations into clearer research priorities, select the right evidence pathway, strengthen MSL and investigator collaboration, prevent studies from stalling, and prove the value of your work beyond activity counts.
- Turn field intelligence into research action by separating meaningful scientific signals from noise and connecting recurring KOL needs to evidence priorities.
- Define the MSL role across the IIT lifecycle so teams know when to engage, escalate, hand off, or step back before ambiguity creates delay or compliance risk.
- Choose the right evidence pathway earlier by matching each scientific question to the appropriate IIT, collaborative research, RWE, Phase IV, registry, or sponsored-study model.
- Fund stronger studies and stop weak ones sooner through better investigator qualification, feasibility assessment, protocol readiness, milestones, and escalation criteria.
- Build one connected operating model across Field Medical, Medical Affairs, External Research, Clinical Operations, Grants, Legal, and Compliance.
- Prove scientific and strategic impact with metrics that connect KOL engagement and field insights to research outputs, evidence generation, clinical confidence, and organizational decisions.
- MSL Leaders
- KOL / Thought Leader Engagement
- Investigator Sponsored Research
- Clinical Science
- HEOR
- Medical Directors
- Investigator Sponsored Research Offices
- Medical Science Liaisons
- Medical Affairs Operations
- Collaborative Studies
- Medical Research
- Legal and Regulatory Affairs
- Medical Affairs Leadership
- University Research Administration
- Field Medical Affairs
- External Research
- Grants and Funding
- Scientific Communications
- Compliance
- Academic Medical Centers
- Cancer Center Clinical Research Operations
- Field Medical Excellence
- Investigator-Initiated Studies / Trials / Research
- Clinical Operations
- Publication Planning
- Chief Medical Officers
- Research Hospitals
- Academic Investigators
