Platforms & Digital Strategy Summit

Navigating the Life Sciences Industry Transformation

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August 5-7, 2019 | Boston, MA

Venue TBD

Conference Overview

Don’t miss this summit as you prepare for the digital transformation of the life sciences industry. Providers, payers, medical device and pharmaceutical manufacturers must find ways to collaborate and transact on a global scale, preparing for a patient and consumer centric future and the networked markets impacting the entire healthcare ecosystem.

Don’t be left behind! Join us for two days of learning about how to create and leverage networked technology to bring together people, process and policy to ensure your organization is leading the CX platform revolution in life sciences. 

For leaders in Healthcare, Insurance, Medical Device and Pharma as they develop digital transformation plans connecting consumers to sales to provider to payor to development. Leave this event with ideas for building platform roadmaps and a vision for the future.

Business leaders responsible for:

• Customer Experience
• Patient Support & Engagement
• Marketing, Sales, Business Development
• Digital Strategy
• Digital Technology
• Supply Chain
• Innovation and Growth
• Product Development
• Partnerships

10x for Medical Device Engineers is the fun and educational event for medical device execs who design, develop, manufacture, and commercialize medical devices. Who should attend? Anyone involved in:

  • Commercialization
  • Design
  • Development
  • Engineering
  • Manufacturing
  • Materials
  • Operations
  • Packaging
  • Purchasing
  • Quality
  • Regulatory
  • Supply Chain
  • V&V

EVENT VENUE

Hyatt Regency Boston

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1 Ave de Lafayette
Boston, MA 02111
(617) 912-1234
Hotel Website

GET DIRECTIONS

Monday - 1/28/19


Day 1


8:00 AM - 9:00 AM

Registration and Breakfast

9:00 AM - 12:00 PM

Networking Your Way to New Business.: How to Create A Personal Content Marketing Program

Hank Blank, President
Hank Blank INC

12:00 PM - 1:00 PM

Networking and Refreshment Break 

1:00 PM - 4:00 PM

Leading Beyond with the Interpersonal Effectiveness Model

The Social Styles matrix is the world’s leading Behavioral Style model. When one can quickly and accurately identify the social style of others, they can adjust their own behavior to guide interactions to desired outcomes.  Leveraging Social Style differences can lead to more effective collaboration, productive relationships, and greater productivity and business results. 

This presentation will demonstrate how to identify and adjust to the social styles of others. This will result in an ability to work more effectively with others, create and enhance productive relationships, and increase successful sales outcomes.

We will learn how to identify and best collaborate with these four social styles:

  • Analytical Style people control their emotions but tend to ask questions rather than give orders. They are focused on accuracy, and they act deliberately to achieve that end. Others see them as slow-paced and detail-oriented.
  • Amiable Style people show their emotions openly and prefer to ask questions rather than give orders. Relationships, feelings and personal security are important to Amiable Style people. Others see them as friendly and warm.
  • Expressive Style people show their emotions and speak assertively. They enjoy sharing their ideas and perspectives openly with others. Others see them as creative, but unfocused.
  • Driving Style people control their emotions and speak assertively. They prefer to control a situation and are focused on big-picture results. They are often seen by others as highly efficient and not concerned about relationships or feelings.

Kirt Pfaff, Director-Corporate Training & Development and KOL Management
LaJolla Pharmaceuticals

4:00 PM

Day One Ends


Tuesday - 1/29/19


Day 2


8:00 AM - 8:45 AM

Registration and Breakfast

8:45 AM - 9:00 AM

Opening Remarks

9:15 AM - 10:30 AM

Opening Keynote Session: Accelerating Innovation Everyday

  • Explore your skills on how to be more innovative and think differently
  • Enhance your design thinking and understand where it breaks downs and how to avoid it 
  • Learn how to be more creative with digital campaigns  

Dan Seewald, Worldwide Innovation Group Leader, Senior Director
Pfizer

10:30 AM - 11:00 AM

Networking and Refreshment Break 

11:00 AM - 11:45 AM

Digital Therapeutics for Marketing and Sales

  • Understand the adoption of digital devices and how digital therapeutics plays an essential part in it 
  • Touch on how to boot your sales strategy 
  • Review digital therapeutics for marketing and think strategically on how to improve it 
  • Hear how digital therapeutics can improve patients in clinical outcomes 

Antoun Nabhan, VP, Corporate Development
Pear Therapeutics

11:45 AM - 12:30 PM

How to Make a Splash as a Small Entrepreneurial Company with a Disruptive Technology

  • Discuss how to raise the noise level in the infancy of the launch without tons of dollars 
  • Explore layers of hospital bureaucracy and talk about respecting rules and identifying thought leaders 
  • Consider why building relationships and KOL programs is an important when you don’t have a huge sales force

Gail Felham, Vice President Sales Marketing, Medical Products Division
Micropore

12:30 PM - 1:30 PM

Networking Lunch

1:30 PM - 2:15 PM

Explore Complexities of Regulatory and Compliance Challenges as Device and Drug Regulations are Different

Reliance and dependence of medical device is exponentially increasing globally. It is estimated to exceed $ 410 billion by 2023 where major drivers for growth of this market involves heath care expenses with improvising of technology for an ageing population that is afflicted by chronic disease conditions.

This session will touch on one aspect of chronic ailment focusing kidney failure which affects over to 2 and half billion individuals globally and requires continued dialysis therapy. The medical device is utilized (Dialysis machines) alongside use of drugs simultaneously for these patients to sustain life and the challenges we overcome as Health Care manufactures and providers.

Tauqueer Karim, Vice President, Drug and Device Safety
Fresenius Medical Care Holdings

2:15 PM - 3:00 PM

Prepare for the New Revolution of Medical Devices

  • Hear about one of Roches technology that tracks and locates thoughts leaders in your space 
  • Cover how to prepare for the revolution of medical devices and what is moving 
  • Review the impact of KOLS, and having KOLS on your side and understand who influences the influences 

Robert Müller, Digital Marketing Manager
Roche

3:00 PM - 3:30 PM

Networking and Refreshment Break 

3:30 PM - 4:15 PM

Growth Mindsets vs Fixed Mindsets

With fixed mindsets employees believe their basic qualities like intelligence and talent are fixed.  In fact, many organizations spend resources documenting intelligence and or talent instead of fully developing them.   Organizations also believe that talent alone creates success---with effort.  They’re wrong.  Focusing of a growth mindset creates motivation and productivity and differentiates organizations from others. 

This presentation will assess and encouraging learning on the following topics:

  • Depicting differences between a Fixed Mindset and a Growth Mindset
  • Assessing your own Mindset
  • Coaching to a Growth Mindset within in the business and personal arena
  • Change your mindset exercise
  • Observe videos that demonstrate differences in mindset and why Growth Mindset leads to success

Kirt Pfaff, Director-Corporate Training & Development and KOL Management
LaJolla Pharmaceuticals

4:15 PM - 5:00 PM

Life Science Digital Transformation

  • Outline platforms and partnerships with leading technology companies 
  • Focus on how Bayer approaches digital and delve in to the strategy and vision  
  • Address how we can bring medicine faster to patients
  • Asses individual treatments and how to help healthcare professionals 

Melissa Saw, Global Head of Digital Partnership
Bayer

5:00 PM - 5:45 PM

Case Study: Digital Marking for Product Launches

Colleen Raccioppi, Digital and Marketing Communications, Senior Manager
Exactech

5:45 PM

Day Two Ends


Wednesday - 1/30/19


Day 3


8:00 AM - 8:45 AM

Registration and Breakfast

8:45 AM - 9:00 AM

Recap of Day 1

9:15 AM - 10:00 AM

Digital Heath and Digital Marketing: Learn about Data and the Digital Age

  • Understand how to improve data you market to your providers 
  • Examine digital health and how technology can impact the patient experience 
  • Touch on how to approach marketing differently and to stop talking about yourself and focus on the digital and social media aspect 
  • Discuss how to avoid common mistakes and learn how to avoid them 

Jared Johnson, Manager, Marketing Technology and Analytics
Phoenix Children’s Hospital

10:00 AM - 10:45 AM

Consumer Experience and Focusing on the Human Element while Marketing

  • Get what drives digital innovation in healthcare, consumer experience, and engagement 
  • Touch on digital platforms that can help healthcare 
  • Highlight on innovation strategy and design innovation development programs
  • Review the edge of technology in healthcare

Neil Gomes, Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience
Thomas Jefferson University

10:45 AM - 11:15 AM

Networking and Refreshment Break 

11:15 AM - 12:00 PM

Strategy of Patient and Customer Identification

Invited
Nabriva Therapeutics

12:15 PM - 1:15 PM

Networking Lunch

1:15 PM - 2:00 PM

Why Pronoia in Any Organization Only Leads to Highly Functioning Teams

The concept of pronoia was first introduced in 1982.  Pronoia is the opposite state of mind to paranoia.  It is the idea and philosophy that organizations and people have an agenda to truly help others succeed and conspire to do good to them.  

In this presentation we will discuss the following:

  • Difference between Givers and Takers within an organization
  • Data that supports differences between Givers and Takers and why organizations need Givers
  • Giver’s Value and how their spirit elevates team play and bottom line
  • Assessment on Giver vs Taker Mentality
  • Exercises that solicit Giver mentality

2:00 PM - 2:45 PM

RoundTable Sessions:

RoundTable One:  Navigate Complexities of Regulatory and Compliance Challenges

RoundTable Two: Explore the Journey of Partnerships and how to Tackle Digital Marketing: Review Pinpoints and Challenges 

RoundTable Three: Focus on how to Improve the Consumer Experience

2:45 PM - 3:15 PM

Conference Concludes


THREE DAYS OF EDUCATION AND OPPORTUNITY

DON'T MISS IT

REGISTER NOW

REGISTRATION PRICING


CONFERENCE + WORKSHOPS

SUPER EARLY BIRD

Until 2/26/19

$2,196

EARLY BIRD

Until 4/26/19

$2,396

STANDARD

After 4/26/19

$2,596

ON-SITE

Register at Event

$2,796

CONFERENCE ONLY

SUPER EARLY BIRD

Until 2/26/19

$1,496

EARLY BIRD

Until 4/26/19

$1,696

STANDARD

After 4/26/19

$1,896

ON-SITE

Register at Event

$2,096

Register 2 Attendees, Get 1 Complimentary Registration*!

Interested in sending groups of 7 or more? Contact us directly for pricing.

* Standard Pricing Only

FEATURING

Speakers & Faculty

Robert Müller

Robert Müller

Digital Marketing Manager
Roche

Mike Sperduti

Mike Sperduti

CEO
Emerge Sales

Chris Sharp

Chris Sharp

President / CEO
SharpNET Solutions, Inc.

Taqueer Karim

Taqueer Karim

Vice President, Drug and Device Safety
Fresenius Medical Care Holdings

Antoun Nabhan

Antoun Nabhan

VP, Corporate Development
Pear Therapeutics

Dan Seewald

Dan Seewald

Worldwide Innovation Group Leader, Senior Director
Pfizer

Kirt Pfaff

Kirt Pfaff

Director-Corporate Training & Development and KOL Management
La Jolla Pharmaceuticals

Hank Blank

Hank Blank

President
Hank Blank INC

Gail Felham

Gail Felham

Vice President Sales Marketing, Medical Products Division
Micropore

Melissa Saw

Melissa Saw

Global Head of Digital Partnership
Bayer

Neil Gomes

Neil Gomes

Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience
Thomas Jefferson University

Jared Johnson

Jared Johnson

Manager, Marketing Technology and Analytics
Phoenix Children’s Hospital

 
Colleen Raccioppi

Colleen Raccioppi

Digital and Marketing Communications, Senior Manager
Exactech

 

EVENT SPONSORS

SPONSOR THIS EVENT

Contact Eric Morrin at (561) 221.6204
or email emorrin@dgeve.com

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