3rd Annual

MedComm 3.0

November 11, 2020

Online Livestream

Event Overview

In the digital age the pharmaceutical industry relies on their medical communication teams to interpret a tremendous amount of information into user-friendly stories that resonate with audiences. The third annual MedComm 3.0 EAST conference aims to bring industry professionals an interactive platform to explore advanced solutions to communication challenges that the pharmaceutical industry faces.

  • Discuss the changing environment for publications professionals
  • Break down silos when working with commercial teams
  • Develop frameworks for scientific engagement
  • Discuss the importance of MI omni-channel content strategies
  • Achieve greater transparency and promote practices that protect the integrity of authorship

Learn and network with influential speakers who will share practices they've implemented to preserve company reputation and advocate for patients in a highly-regulated environment.

Top 5 Reasons to Attend

  1. A never-before-offered shared experience – by joining this conference, you can also participate in our brand new Medical Writing Optimization
  2. Detailed analysis of using real-world evidence with clinicians
  3. Latest updates on regulatory compliance challenges
  4. Best practice on collaborating with author groups
  5. Breakthroughs in archiving and disseminating congress publications

Who Should Attend

Pharmaceutical, biotechnology, and medical device professionals responsible for:

  • Medical/Scientific Communications
  • Medical Information
  • Medical Science Liaisons
  • Medical Writing
  • Publications
  • Clinical Communications
  • Customer Engagement
  • Regulatory Affairs
  • Medical Affairs
  • Field Medical Affairs
  • Knowledge Management
  • Medical Call Centers

Wednesday, November 11, 2020


9:00 AM - 9:15 AM

Chairperson’s Opening Remarks

9:15 AM - 10:00 AM

Address Importance of Communication and Collaboration Between Home Medical and Field Medical Teams

  • Identify key ways in which home medical and field medical teams can effectively partner
  • Create strategies to increase flexibility
  • Describe the best approach to utilizing field insights to supplement overall medical and
    corporate strategy

Seema Amin - Senior Medical Information Manager
BIOMARIN

10:00 AM - 10:45 AM

Utilize Real-World Evidence to Help Clinicians Understand and Navigate Its Implications

  • Enhance optimal treatment to patients by clearly demonstrating value to practitioners, payers, and providers
  • Accelerate coordination and integration of different health outcomes data and achieve external recognition for providing credible scientific information
  • Assess and provide real-world insights on patient journey and clarify opportunities for improving patient outcomes
  • Integrate components of a broader communication plan where a story of safety, value, efficacy, and effectiveness is delivered to support product use and access

Jamie Partridge - Director, Data Generation & Observational Studies
BAYER

10:45 AM - 11:00 AM

Networking Break

11:00 AM - 11:45 AM

Presentation by WITHIN3

11:45 AM - 12:30 PM

Discuss Challenges Medical Communications Professionals Face with Regulatory Compliance

  • How collaboration between medical affairs and compliance professionals ensures companies drive medical communications toward a new future
  • Understand the relevant regulatory and enforcement framework
  • Describe how to mitigate risk in medical communications

Irene McKnight - Senior Manager, Medical Writing
CSL BEHRING

12:30 AM - 1:00 PM

Luncheon

1:00 PM - 1:45 PM

PANEL: Best Practice for Collaborating with Author Groups

This panel discussion will examine tangible recommendations for achieving greater transparency and promoting practices that protect the integrity of authorship and how to best resolve authorship disputes that arise in the development of publications and product messages.

Betsy Kitchens - Senior Director, Publication Planning
ULTRAGENYX

Amy Calamari - Scientific Publication Manager, Oncology
MERCK

1:45 PM - 2:30 PM

Tackle Legal and Copyright Issues when Pharma and Academia Collaborate on Publishing

  • Properly value transparency in drug development
  • Harness the potential of academic partnerships
  • Understand copyright concerns when writing academic publishing contracts

Heather Duffy - COO
SINON THERAPEUTICS

2:30 PM - 2:45 PM

Networking Break

2:45 PM - 3:30 PM

Disseminate Congress Presentations to the Scientific Community in a Virtual World

  • Examine advantages and disadvantages of online archives and print supplements for congress publications
  • Explore applications of QR codes for accessing congress oral and poster presentations, while recognizing that new technologies may still prove to be inconvenient
  • Analyze the content, distribution, and availability of congress publications through online platforms now employed by various pharmaceutical companies
  • Discuss which dissemination practices make the most sense in a virtual environment – including free distributions, single payments, or subscriptions

Ning Yan - Director, Global Scientific Communications, Immunology
SANOFI GENZYME

3:30 PM - 4:15 PM

Pre-Plan Emerging Digital Channels and Give Audiences a Chance for New Experiences

Even before COVID, audiences were growing more accustomed to digital channels and moving away from face-to-face communication.  Careful advance preparation of a full year’s worth of digital channels can help you continue to meet the expectations of diverse audiences who know things will never go back to the way they used to be.

  • Clarify exactly who your audience is and what channels they use
  • Identify gaps and prioritize areas of publication
  • Offer customers what they want through experiencing data in new ways
  • Maintain ethical standards in digital scientific communication

Claudia Morato - Senior Global Medical Affairs, Oncology
ELI LILLY


FEATURED SPEAKERS

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Seema Amin

BIOMARIN

Senior Medical Information Manager

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Jamie Partridge

BAYER

Director, Data Generation & Observational Studies

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Irene McKnight

CSL BEHRING

Senior Manager, Medical Writing

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Betsy Kitchens

ULTRAGENYX

Senior Director, Publication Planning

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Amy Calamari

MERCK

Scientific Publication Manager, Oncology

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Heather Duffy

SINON THERAPEUTICS

COO

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Ning Yan

SANOFI GENZYME

Director, Global Scientific Communications, Immunology

TWO DAYS OF EDUCATION AND OPPORTUNITY

DON'T MISS IT

REGISTER NOW

REGISTRATION PRICING


LIVE STREAM ATTENDEE

MEDCOMM 3.0 ONLY

Single Event

$496

MEDCOMM 3.0 + MEDICAL WRITING

Both Events

$1,196

Register 2 Attendees, Get 1 Complimentary Registration*!

Interested in registering groups of 7 or more? Contact us directly for pricing.

* Standard Pricing Only

EVENT SPONSORS

Scarritt Group - Official Media Partner

OFFICIAL LIVESTREAM PROVIDER

SPONSOR THIS EVENT

Contact Amy Chapman at (561) 571-7687 or achapman@dgeconfs.com

MEDIA PARTNERS


PM360 - Media Partner

PREMIER MEDIA PARTNER