The 2nd Annual

MedComm 3.0

Medical Communications Conference

Register Now View Agenda

October 21-23, 2019 | Philadelphia, PA

Philadelphia 201 Hotel

Course Overview

In the digital age the pharmaceutical industry relies on their medical communication teams to interpret a tremendous amount of information into user-friendly stories that resonate with audiences. The second annual MedComm 3.0 EAST conference aims to bring industry professionals an interactive platform to explore advanced solutions to communication challenges that the pharmaceutical industry faces.

  • Discuss the changing environment for publications professionals
  • Prioritize medical communications with a scientific platform
  • Break down silos when working with commercial teams
  • Develop frameworks for scientific engagement
  • Discuss the importance of MI omni-channel content strategies
  • Achieve greater transparency and promote practices that protect the integrity of authorship

Learn and network with influential speakers who will share practices they’ve implemented to preserve company reputation and advocate for patients in a highly-regulated environment.

Philadelphia 201 Hotel


201 North 17th Street
Philadelphia, PA 19103
(215) 448-2000
Hotel Website

Special Event Rate
Book Now!


Monday, October 21st, 2019 | Pre-Conference Workshop

8:00 AM - 9:00 AM

Workshop Registration & Continental Breakfast

9:00 AM - 12:00 PM

MedComm 101 

This workshop is designed for individuals with careers in medical communications or professionals looking to enhance their day-to-day job functions. Join us as we discuss best practices and strategies for addressing the key challenges currently facing the industry.

Learning Objectives:

  • Explore the different roles and responsibilities for MedComm professionals throughout the drug development lifecycle
  • Discuss best practices, resources and ideas to enhance productivity
  • Uncover the latest trends in pharma affecting MedComm
  • Pinpoint strategies to maximize knowledge transfer for day-to-day job functions
  • Define the value proposition associated with Medical Information for internal and external customers
  • Learn how the regulatory environment influences the efficiency of medical communications

Renu JunejaHead, Scientific Evidence Communications, Oncology US Medical Affairs
The Janssen Pharmaceutical Companies of J&J

12:00 PM - 1:00 PM

Networking Lunch

1:00 PM - 4:00 PM

Develop a Field Medical Strategic Plan 

Successful, strategic development of a field medical plan needs structure and high levels of communication within an organization. To achieve results, you’ll need to be capable of building a solid framework for your strategy. During this workshop you’ll learn what steps are necessary when driving field medical excellence.

  • Focus on establishing a framework and standards that your team can utilize
  • Discuss how to shape a learning strategy based on the needs of your organization
  • Discuss how the role MSLs is changing and expanding
  • Discover what technologies your peers are leverage technology

Tuesday, October 22nd, 2019 | Day 1

8:00 AM - 9:00 AM

Registration & Breakfast

9:00 AM - 9:30 AM

Chairperson's Opening Remarks

9:30 AM - 10:15 AM

PANEL ADDRESS: Work Together in Medical Affairs: Developing an Integrated Medical Affairs Plan

To establish value within your medical affairs team, a well-defined understanding of challenges and opportunities is required. An effective medical affairs strategy enables alignment with clinical development and the commercial function. Cross-functional alignment is critical when bringing value to stakeholders and remaining focused on medical imperatives. 

  • Discover how organizations are restructuring or evolving their medical affairs initiative 
  • Understand how to utilize data generation programs, KOLs, and advisory boards to identify opportunities and build a strategy
  • Explore strategies for Providing scientific guidance to external stakeholder that is easily utilized 

Renu JunejaHead, Scientific Evidence Communications, Oncology US Medical Affairs 
The Janssen Pharmaceutical Companies of J&J

Mina PatelSenior Director, Global Scientific Communications
Alexion Pharmaceutical Inc

Jacob RunyanDirector, Scientific Communications
Boehringer Ingelheim

10:15 AM - 11:00 AM

Discuss How to Overcome New Challenges and Understand the Evolving Role of the Publication Professional

As advances in medical communications are made, it is increasingly important that publication teams are equipped to overcome new challenges. Understanding how the environment is changing for publications, media attention and industry-academic interactions will help you avoid bad publicity and remain compliant.  In this session, we will discuss:

  • Recent changes in publication guidelines and compliance enforcement
  • What is driving change in the perception of industry-sponsored research?
  • Examine the impact of increasing patient-centricity, patients as authors and patient lay summaries

Mina PatelSenior Director, Global Scientific Communications
Alexion Pharmaceutical Inc

11:00 AM - 11:15 AM

Networking & Refreshment Break

11:15 AM - 12:15 PM

PANEL: Establishing Effective Review Processes for Scientific & Medical Content Review

  • Sharing best practices when creating review procedures for both medical content 
  • How to identify content that falls under Scientific and Medical Exchange regulations (e.g., Advisory Boards, Medical Information, Congress and Exhibit information)
  • Requirements related to training internal groups in order to make the process more effective and efficient
  • Understanding what system requirements should be considered when evaluating how to capture review and approval outcomes
  • Ensuring your review process is optimized to handle digital content most effectively
  • Highlighting the importance of establishing effective Medical Content Review processes to organizations that are in the pre-commercial space

Rebecca Burnett - Executive Director, Strategic Services
Framework Solutions, Inc.


12:15 PM - 1:15 PM

Networking Lunch

1:15 PM - 2:30 PM

Roundtable Sessions

Roundtable One: Medical Writing & Publications

  • Examine how communication in publications has changed in a digital world
  • Review how your peers are partnering with outsourced writers 
  • Establish project management approaches used for top team communication 
  • Discuss how to navigate a changing regulatory landscape

Speaker Invited from Akcea Therapeutics

Roundtable Two: Field Excellence

  • Evaluating the Value of the MSL Team to the Organization
  • Learn how to maintain MSL authenticity under commercial pressures
  • Examine the benefits and risks of disruptive forces within the current pharmaceutical environment
  • Detect how the future of the MSL role will be positively affected
  • Discuss how KPIs and metrics differ based on MSL support across the product lifecycle and on the size and longevity of an MSL program
  • Explore how a value message for MSLs that can be effectively shared with key stakeholders

Susan GiacaloneDirector, U.S. Field Medical Affairs
Lexicon Pharmaceuticals, Inc.

Roundtable Three: Online Discussion Platforms

  • Learn how to deliver enriched publication planning outcomes with the use of technology
  • Identify the logistical and resource barriers to domestic and global communication 
  • Master innovative communication solutions to overcome challenges

Marianne Kenny - Vice President, Global Medical Information and Professional Affairs
Actavis Pharma

2:30 PM - 3:15 PM

Leveraging Online Discussion Platforms for Publication Planning Implementation


3:15 PM - 3:30 PM

Networking & Refreshment Break

3:30 PM - 4:15 PM

Extra Digital Content; Execute Enhanced Technologies to Support Medical Communications

With the medical function drastically evolving, this is undoubtedly an exciting time to work in medical communications. While medical affairs remain, the foundation connecting clinical and commercial, much of the role is evolving with a new wave of innovation that is transforming the rules of engagement with customers. This change is creating new and exciting opportunities now and in the future for medical affairs. Learn how to discover digital breakthroughs and innovative technologies being utilized by your peers and explore:

  • The novel ways AI and predictive models are being used to calculate the community impact of a given medical strategy
  • How data is being used to create an informed and well position scientific platform and how AI can be used to predict the outcome of your product’s scientific platform
  • The use of new technologies to improve publication strategy, conference strategy, opinion leader and influencer strategy

Amy CalamariAssociate Director, Oncology Publication Manager

4:15 PM - 4:45 PM

Digital Transformation in Medical Information, Future Opportunities and Challenges

Wagdy Youssef MD, MBA - Director US Medical Communication, Medical Information

4:45 PM - 5:00 PM

Chairperson's Closing Remarks

Wednesday, October 23rd, 2019 | Day 2

8:00 AM - 9:00 AM

Networking & Breakfast

9:00 AM - 9:15 AM

Chairperson's Opening Remarks

9:15 AM - 10:00 AM

To Be Announced

Tracy Bunting-Early
Director, Global Medical Communications

10:00 AM - 10:45 AM

Examine Medical Launch Readiness and Strategic Communication Planning

  • Best practices and strategies for the Medical functions to take during pre-launch
  • Medical insights and how they inform early and long-term brand strategy
  • Discuss how Medical can shape the product and prepare the market for a successful launch

Ashwini Dhume - Director, Publications
Taiho Oncology, Inc.

10:45 AM - 11:00 AM

Networking & Refreshment Break

11:00 AM - 12:00 PM

Proven Methods for Effectively Solving Misunderstandings and Building Effective Partnerships Between Writers and Author Groups

This discussion will examine tangible recommendations for achieving greater transparency and promoting practices that protect the integrity of authorship and how to best resolve authorship disputes that arise in the development of publications and product messages. We will:

  • Discuss how to reach an author and engage with them to keep them involved in the publication
  • Examine the optimal amount of involvement the sponsor should have in the publication process 
  • Review best practices for addressing when a lead authors makes last minute changes  
  • Discuss conflict in content reviews and how do to moderate disagreement among authors

Speaker Invited from Agios Pharmaceuticals

12:00 PM - 1:00 PM

Networking Lunch

1:00 PM - 1:45 PM

Discuss What Digital Options Are Trending for Publications Professionals

Until recently, it’s been difficult to find journals that support enhanced content. It has now become easier to find journals that allow embedding video into scientific publications. Does your publication team use enhanced content?  Join to discuss the advantages and explore:

  • The medical affairs role in the development and production of interactive media
  • How to successfully incorporate multimedia content into publications
  • What digital content is supported by publishers? 

Speaker Invited from UCB

1:45 PM - 2:00 PM

Networking & Refreshment Break

2:00 PM - 2:45 PM

Drive Field Medical Excellence While Creating a Strategic Plan

  • Identify key ways in which home medical and field medical teams can effectively partner
  • Describe the best approach to utilizing field insights to supplement overall medical and corporate strategy

Bob Fell - Executive Medical Science Liaison, Diabetes

2:45 PM - 3:30 PM

Workforce Trends and Advancements in Medical Communication; How the Industry Is Evolving & How Medical Publications Teams Are Being Built for Success

With advances in technology, roles within medical publications are constantly evolving. It can be difficult and often overwhelming to move forward to a new position. To help understand job functions that often occur within medical publications, join our panel of executives to increase your awareness of career tracks and leadership opportunities. 

  • Discuss how the digitization of processes has shifted the publications role
  • Examine pathways within pharmaceutical companies versus agencies
  • Discover possible future publications opportunities within the pharmaceutical industry 
  • Becoming a forward-thinker and working within fast-paced environment
  • Hear how each panelist landed in their current role

3:30 PM - 4:00 PM

Day Two Closing Remarks


Speakers & Faculty

Bob Fell

Bob Fell

Executive Medical Science Liaison

Jacob Runyan

Jacob Runyan

Mina Patel

Mina Patel

Senior Director, Global Scientific Communications
Alexion Pharmaceuticals

Rebecca Burnett

Rebecca Burnett

Executive Director of Strategic Services
Framework Solutions

Renu Juneja

Renu Juneja

Head of the Scientific Communications and Training
Janssen Biotechnology

Wagdy Youssef

Wagdy Youssef

Director, Medical Affairs Information and Communications
Bayer US








Register by 8/23/19



Up to Day of Event



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Register by 8/23/19



Up to of Event



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Contact Amy Chapman at 561-571-7687 or
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Contact Amy Chapman at (561) 571.7687
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