June 10-11, 2021
Online Livestream
Omnichannel MarketingStrategy Symposium
Planning and Implementing Diverse Scalable Strategies for Optimal Customer Engagement
Days
Hours
Minutes
Seconds
A strong omnichannel marketing campaign allows pharma to reach the right people, in the right place, with the right message. By prioritizing promotional spending based on previous impact and consumer data, marketers can truly optimize their investment. But do you have the technology and data necessary to make your marketing as successful as it could be?

DGE’s Omnichannel Marketing Strategy Symposium provides you with the skills and strategies you need for orchestrating a personalized marketing approach that wins the competition for your customers’ attention!

Who Should Attend

This livestream conference is designed for life science professionals with the following responsibilities:

  • Omnichannel & Multi-Channel Marketing
  • Digital Marketing & Engagement
  • Advertising/Promotional Programs
  • Commercial Strategy & Operations
  • Customer Experience
  • Sales Teams
  • Brand/Product Management
  • HCP & Physician Communications
  • Product Launch & New Product Planning
  • Data Analytics
  • Lifecycle Management
  • Medical Media
  • Speaker Programs
  • Legal & Compliance
Event Sponsors
Conference
New Topics
Featured Speakers
Adam Kirschner
Technical Lead, Marketing Digital Enablement
MERCK
Andre Alterman
Omnichannel & CRM Innovation Manager
NOVARTIS
Angela Thomas
Director, Commercial Marketing & Strategic Planning
MEDTRONIC
Cindy Lu
Senior Director, Digital & Growth Marketing
NATERA
Dana E. Cohen
Omni-channel Marketing Director, Brand Engagement
TEVA PHARMACEUTICALS
Elaine Gamble
Director, Digital Engagement Strategy
OTSUKA PHARMACEUTICAL
Joy Wendelken
Senior Manager, Omnichannel Operations
THE JANSSEN PHARMACEUTICAL COMPANIES OF JOHNSON & JOHNSON
Marcelo Martins
Digital Marketing & Multichannel Manager, Business Support
DAIICHI SANKYO BRAZIL
Monique Landrum
Omnichannel & Digital Marketing Lead
UCB
Ramesh Varadarajan
Senior Director Global Digital Delivery Services
Pfizer
Ryan McGinnis
Omnichannel Director
Eli Lilly
Shawna Boynton
Omnichannel Marketing Manager
NOVO NORDISK
Stefania Alvino
Digital & Multichannel Marketing Manager
DAIICHI SANKYO ITALIA
Tiffany Tsoi
Digital Marketing Manager
BD
Wendy Knapp
Manager, Marketing Communications & Digital
TELEFLEX INCORPORATED
Event Schedule
ALL TIMES ARE IN EST
An effective strategy that integrates omnichannel business processes will result in a stronger customer experience, higher customer engagement, increased brand awareness, improved insights, efficient target messaging, and high customer retention. Take a closer look into the benefits of omnichannel marketing in terms of cost-effectiveness and boosting ROI.
  • Optimize customer segmentation, campaign designs and targeting
  • Improve synergy across all departments and channels
  • Prioritize brand visibility and content strategy
Engaging customers through different online and off-line channels can be a great strategy (multichannel), but the next level of pharma marketing consists of creating integrated customer experiences combining content and channels into a unique and personalized customer journey.
  • Enable omnichannel by moving from product to a customer-centered vision
  • Create orchestrated omnichannel campaigns by providing meaningful experiences that remains consistent throughout the customer journey
  • Learn by doing agile mindset, data-driven model and customer engagement tracking to enable continuous improvement
To craft the optimal experience, marketers must connect the dots between data, content, and distribution of content across channels quickly and easily.
  • Utilize technology that integrates all customer data in one place to create a personalized experience
  • Ensure marketing teams are not siloed and teams communicate to ensure the message remains consistent
Measurement is critical in understanding what strategies are working. It helps your team in determining if a particular channel should be tuned up or down.
  • Get the right systems and measures in place from the start
  • Measure progress! ~ not just end of year outcomes
  • Focus on a few key metrics to improve your marketing effectiveness
  • Standardize metrics across your brands
  • Examine marketing campaign ROI and how well it achieved its goals
  • Develop a way to visualize your KPIs quickly and easily
  • Evaluate the biggest KPI – whether the customer converteda
Modernizing how you manage content is key to creating better brand experiences. Make every piece of content work harder for your brand by streamlining your content operations. Marketers will be able to spend less time managing content and more time creating memorable digital experiences that convert customers as a result.
  • Create effective personalized experiences by delivering content by device, location, and user preferences
  • Provide a unified voice that conveys a clear brand identity to every customer at every touchpoint
  • Be creative and focus on new ideas to create unique and unexpected customer experience
Most businesses already believe that their products are great. Their target audiences on the other hand are the ones who need to be persuaded. Earning trust from customers comes from connecting with them on more than just a surface level.
  • Explore how to combine storytelling with omnichannel marketing
  • Deliver knowledge-based content effectively to your audience in a way that resonates with them
  • Tell exceptional stories in a way that makes your content work for you
ALL TIMES ARE IN EST
The global pandemic has forced organizations to think much more broadly and invest much more rapidly in their omnichannel capabilities. These investments will pay off post-pandemic, leaving those that have been able to innovate and experiment in a stronger position.
  • Invest in new channels to connect with HCPs and customers
  • Reprioritize existing channels
  • Share resources and training
  • Transform how marketers interact with their customers through AI and machine learning
  • Improve the customer journey through the development and implementation of a virtual assistant
  • Advance digital skillsets – become more digital and data driven
  • Map your team’s talents and weaknesses
  • Brainstorm to find ways to improve
  • Craft an effective prospecting e-mail message that delivers key information that is short and concise
  • Offer support and information HCPs seek to build better relationships
  • Pull through the immediate crisis and rethink long-term strategies for HCP engagement
The flow of strategy must be determined by clearly-focused leadership. What can leaders offer their teams in order to build an optimal omnichannel strategy?
  • Engage in discussion boards with peers
  • Stay up to date with the latest content marketing strategies and tactics
  • Invest in proper digital channels
  • Understand what resources your team needs to succeed

You’re a digital marketing guru and you’ve led countless successful campaigns, but has this translated to more personal success and growth in your own career? In this session, we’ll discuss how a few simple strategic steps can help transform and level up your own career aspirations.

  • Create a career roadmap
  • Establish your network (mentor, coach, sponsor)
  • Build endurance
Register Now

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Event Partners
15
Speakers
21
Days
251
Participants
125
Workshops
90
Venue
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