Identify thought leaders in respective key areas and create lasting and meaningful relationships.
- Speak to peers and Principal Investigators to be sure they will be available to consult throughout the life cycle of the product
- Gather insights on scientific and clinical data for new external stakeholders who look for more elaborate explanations
Be sure to implement a healthy working culture and effective communication strategies with your teams. These can include strategies for updating, marking up and commenting in parallel.
- Rebuild teamwork methodologies
- Address real challenges while collaborating with your team
- Receive stakeholders' input and approvals while maintaining the project schedule
- Prepare for new internal stakeholders who demand more complex scientific information
Communicate clearly and accurately to get the most out of your advisory boards. Hear how to keep meetings useful and leave the members excited for the brand. By utilizing input from these key experts in the field you can gain valuable guidance on study design and execution.
- Be sure HCPs understand every vital mechanism of the drug
- Lead with persuasion and confidence so HCPs understand the reason to believe and why they should be involved with you
- Learn how to enhance your content and execute materials
- Equip teams with prewritten, fair and balanced letters that accurately describe the information a company has available about each newly approved therapeutic
Understand and incorporate new tools to reach broader audiences. By thinking outside the box and focusing on what has worked during and after the height of COVID you can better connect with young physicians to widen your outreach.
- Incorporate new tools to reach physicians faster and more efficiently
- Compare and contrast with the congress strategy
- Implement the ideology of working with patients as early as possible
Become familiar with the product’s mechanism of action and all available data and your team will be well-positioned to gain expertise on all evolving issues. The more you can demonstrate a clear value proposition the higher your successes will reach.
- Be sure the most valuable information is brought forth from the medical community
- Internalize communication techniques that will guide you through your communication and publication plans
- Address avenues to tell a convincing story to get buy in
By cultivating your rapport with payers company you can be better-positioned to prepare the market for the needs of your launch campaign. Predict and address incidents and external problems to meet the HCP’s needs.
- Prioritize winning buy in and building appreciation for new products
- Quantify costs and savings in a manageable way
- Minimize and eliminate obstacles that get access to the drug
Determine how to communicate through medical and promotional media formats to understand what the brand stands for. Grasp the full value the product brings to present your strategy effectively.
- Review difficulties facing the commercial side
- Map out your firewalls of regulation and messaging restrictions
- Touch on label constraints and limitations
Review real-world evidence and insights to explore true unmet stakeholder needs and generate appropriate evidence to meet these expectations.
- Develop programs that encourage transparency, early discussion and potential post development needs with Regulators, Payers and Policy makers
- Generate relevant outcome with partnerships with healthcare systems
- Provide effective medical support to the physician and tailor individual patient challenges to provide answers
- Discuss patient and HCP centric clinical trials including options such as decentralized studies
When HCPs have pushback because of trial criteria that are too rigid departments must analyze the study more closely to set up specific inclusion and exclusion guidelines. Hear what type of amendments to the protocol can realistically be made while following the regulatory considerations that you face.
- Embrace partnership with clinical operations to speed up the challenges face enrollments
- Minimize gaps between real world and requests
- Consider creative strategies and tactics for timely study enrollment
- Plan your clinical program strategy to emphasize recruitment and site support
The role of Medical Affairs within the healthcare landscape has clearly evolved over the last 20 years, to its present incarnation as an integral part of today’s digital health landscape. In today’s market, working with Medical Affairs is no longer just an option, but essential for ensuring success in fostering development in pre-launch preparation
- Discuss more sophisticated approaches that emphasize the role of evidence-based medicine
- Create further opportunities to expand responsibilities and contributions post launch
- Expand beyond the physician-expert role to a more customer-facing, evidence-generation role
- Prove adaptability, proactive, strategic, and technologically savvy capabilities
The abundance of data, the potential of big data and the advancement of AI all present opportunities for the Medical Affairs function to thrive. A Best Practices survey found that only 22% of surveyed Medical Affairs professionals had a clear digital strategy in their organization, while 51% reported no digital strategy in their organization but were implementing digital initiatives
- Ensure that the collected and analyzed data adheres strictly to any compliance requirements while eliminating human error
- Develop insights that improve communication with physicians and KOLs to make better decisions
- Utilize digital channels, AI and ML for spell check and claims database for medical review and regulatory
- Adapt to changing demands for excellence in execution
- React and predict issues to become experts in the group’s wide variety of roles and responsibilities
- Understand that timing when team functions are needed is a critical component
A publication plan is vital to the success of the product. When a new product faces a competitive environment and medical communities begin to incorporate it into their therapeutic programs, you can leave some of the most significant early pain points behind – only to find new ones.
In Phase II understanding which approach you will use for the launch is vital to success
- Tell a convincing story to show the technology works
- Bring the human element to the product