February 1, 2021
Online Livestream
Summit
Disease AwarenessCampaigns Summit
Employing Breakthrough Technologies to Construct Campaigns that Meet Patient Needs and Satisfy Regulators
Days
Hours
Minutes
Seconds

Disease awareness campaigns have always been subjective and tricky to assemble – and that was before the COVID pandemic changed everyone’s perceptions of their health and healthcare. To address all your most pressing challenges on selecting partners, reaching patients, and maintaining regulatory compliance, DGE invites you to attend its first-annual Disease Awareness Campaigns livestream. No other life science event goes into as much detail on this topic!

Top Reasons to Attend
  • Latest updates on COVID changes to the industry
  • Enhanced understanding of patient friendly language
  • Detailed strategies for understanding how much time and money to devote to social media platforms and celebrity spokespeople to optimize ROI
  • A map for countering patient fears and distrust
  • The only conference to focus entirely on this topic, and utilizing a proven interactive streaming platform
Who Should Attend

Life science professionals with responsibilities in:

  • Disease Awareness
  • Medical Strategy
  • Rare Disease
  • Advertising and Promotion
  • Consumer Promotion Campaigns
  • Patient / Health Education
  • Patient Experience
  • Managed Care
  • Medial Affairs
  • Marketing / Digital Marketing / DTC Marketing / HCP Marketing
  • Brand Management/ Communication
  • Patient Engagement/ Patient Experience / Patient Advocacy
  • Public Relations / Corporate Communications
  • Content Strategy
Conference
New Topics
Featured Speakers
Bianca Jay
AURINIA PHARMACEUTICALS
Senior Director, Marketing
Cathy Garabedian
X4 PHARMACEUTICALS
Senior Director, New Product Planning
Cheryl Roche Alexander
UCB
Director, Medical Managed Care
Christine Von Raesfeld
PEOPLE WITH EMPATHY
Founder / CEO
Claire Priestas
CARDINAL HEALTH
Senior Manager, Marketing
David Maher
STILL’S DISEASE, THE 411
Co-Founder
Diana Stefani-Hunyadi
VIELA BIO
Head of Global Medical Affairs
Erin Monaco
NOVARTIS
Director, Regulatory Advertising and Promotion
Jennifer Turcotte
SALESFORCE
Director, Global Pharma Strategy
Matt Flesch
HORIZON
Vice President, Communications & Patient Advocacy
Michael Mckenna
NEUROPACE
Patient Educator
Paul Janczyk
EDWARDS LIFE SCIENCES
Senior Manager, Disease Awareness
Sarah Krug
CANCER 101
Executive Director
Shalla Newton
STILL’S DISEASE, THE 411
Co-Founder
Shweta Rane
Alexion Pharmaceuticals, Inc.
Director of Global Scientific Communications
Susan Walthers
FRIEDREICH’S ATAXIA RESEARCH ALLIANCE
Director, Patient Engagement
Tara Herington
CARDINAL HEALTH
VP
Tim MacDonald
FLEXION THERAPEUTICS
Senior Director, Customer Experience and Digital Marketing
Event Schedule

Audiences may feel they already know everything about a certain disease, thus disregarding awareness campaigns. A new focus on education instead of awareness can provide extra information and promote a different look at your materials.

  • Strike the right balance between education and awareness
  • Recognize the approaches that historically cause audiences to tune out
  • Prioritize specific over general approaches

To get messaging right, you need to know how to figure out what your audience wants. Gaining a clearer picture of your audience is essential – but is only half of the work. 

  • Outline the best survey tools for potential audience or patients
  • Identify the most important metrics
  • Quantify the benefits of figuring out your audience

A well-trained scientific communications team is extremely valuable for increasing awareness of treatment modalities, urgency to treat, precautions, and other key issues. As the role of scientific communications expands, it faces a growing responsibility to prepare HCPs for better understanding of disease and advances from the clinical research stage through preparation for an indication.

  • Identify thought leaders who will be strong disease and product advocates

  • Develop clear disease awareness messages for branded and unbranded campaigns

  • Highlight data sources and data generation activities that support scientific and disease state education

  • Review platforms and alternate avenues to disseminate educational material for patients and HCPs

Your information won’t be helpful if patients can’t understand it.  Adapting disease awareness campaigns to patient ages, capabilities, and literacy levels is more art than science, and doesn’t always get easier the more you do it.  

  • Strategically place “negative” words where they will not distract patients and prevent later listening
  • Doublecheck that all messaging is at the appropriate vocabulary level
  • Emphasize a personable approach that makes follow-up interactions easier

COVID-19 has made telehealth much more mainstream and widely available – but this is not always a good thing.  Access to doctors has definitely improved, but your audience members may also decide that remote sessions are sufficient – and thus postpone doctor visits and diagnoses.  

  • Assemble the most effective telehealth training courses
  • Recognize areas and populations for whom telehealth is still not accessible
  • Prepare for different reimbursement levels for online compared to in-person
An emotional connection with your patients is a positive feedback loop – the more they see you communicating the way they value, the more they will be drawn in. Making your tactics realistic is essential to keeping people’s attention and making them think about themselves or a loved one.
  • Strike the proper balance between factual and emotional appeals
  • Create scenarios that are realistic
  • Anticipate what patients want to see

FDA regulations for disease awareness campaigns can be both specific and subjective, making compliance a challenge.  Having detailed review by both internal and external regulatory experts can help minimize mistakes.   

  • Review the most up-to-date differentiators between branded and unbranded campaign guidelines 
  • Prepare pre-answered Q&A to follow guidelines 
  • Emphasize training and constant availability for pharma reps
  • Analyze a case study of patient centered disease education and campaign dissemination

  • Survey perception vs. reality in disease campaign DTC: missing the mark

  • Craft advocacy that leaves a global footprint

  • Wrapping up with current hot topics

The wide variety of social media platforms and e-channels now available can make it difficult to target the most effective outlets.  Choosing the right forum for your message is just as important as choosing its words.  

  • Match audience demographics to their ideal channels
  • Assess the reach of traditional vs online marketing
  • Reach into untapped markets 

With COVID still spreading unchecked, most conferences are hosted online and will be for the foreseeable future. Make sure you know the platforms you use are the best for the ages you are targeting, and that you have the best guides developed and available.

  • Focus on the most successful and engaging features of online campaigns
  • Modify your interactions for different age ranges 
  • Provide alternate timeframes for information sessions to serve a broader audience
Register Now

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Event Sponsors
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Speakers
21
Days
251
Participants
125
Workshops
90
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