Online Livestream
Life Sciences
Digital Marketing inLife Sciences
Event Overview

The future of life science companies depends on digitally transforming their marketing strategies to reach HCPs and patients. The wrong multichannel strategy or insource/outsource balance can ruin you – but while the stakes are tremendous, so too is the sheer room for experimentation and creativity for a well-functioning and well-led marketing team. Can you get the right approach, and the right team, when you need them?

Hear innovative strategies for life science industry professionals from Medical Device, Pharmaceutical and Biotech companies at the Digital Marketing in Life Sciences Conference. Industry leaders will share their successes at this new marketing frontier – including AI for patient engagement, utilizing reps to add customization to your campaign, working with patient advocates, successfully implementing digital plans, and much more! Join us for an interactive streaming event that guides your path toward digital health innovations that deliver better outcomes.

Event Sponsors
Conference
New Topics
Featured Speakers
Alexis Crawford
Digital Marketing Manager
ZOLL Medical Corporation
Angelo Joseph Campano
Vice President of Point of Care Marketing (EHR/ABM)
Ogilvy Health
Ayaz Malik
Enterprise Marketing Excellence Manager
ROCHE DIAGNOSTICS
Bobak Salehi
Portfolio Manager, Cardiac Rhythm Management Technologies
Biotronik
Cara Alderucci
Sr. Manager, Marketing & Digital Strategy
Advanced Instruments
Christopher Nugent
Associate Director of Digital Marketing & Strategy
Alkermes
Doug Stover
Head of Innovation
Alexion
Igor Rudychev
Head of US Digital, Data and Innovations
AstraZeneca
Jaime Kaufman
Associate Director, Franchise Digital Marketing
Sanofi Genzyme
Matthew Smith
Principle, Life Sciences and Customer Excellence
Capgemini Invent
Milena Mitova
Sr. Manager, Marketing Operations & Automation
BAUCH HEALTH COMPANIES
Morris Kimble
Brand Manager
ELI LILLY
Neil Keene
Director, US Marketing
HALOZYME THERAPEUTICS
Paul Murasko
Sr. Director Head of Digital Customer Interaction for North America
IPSEN
Ramesh Varadarajan
Senior Director Global Digital Delivery Services
Pfizer
Ritesh Patel
Chief Digital Officer
Ogilvy Health
Sang Kim
Digital Analytics & Optimization Leader
ABBOTT
Shri Ajvalia
Digital Marketing Manager
Novartis
Timothy Hale
Senior Director of Marketing, PAD
AngioDynamics
Event Schedule
  • Discover how to create a new multi-channel dynamic for understanding your specific customer engagement and digital transformation
  • Learn a new system for creating a culture to drive your brand strategy into digital transformation success
  • Create a centralization model to bring marketing execution in-house
  • Discover best practices from competitor successes
  • Achieve error-free hands-off continuous operation of marketing campaigns
  • Enhance customer insights
  • Learn which digital channels bring the best traffic and conversions
  • Leveraging meaningful engagement and integrated planning
  • Working with your organization to the judge markets capabilities utilizing marketing maturity
  • Gauge the added value and customization that field force experts bring to your campaign
  • Learn to effectively use field force experts when enhancing digital transformation
  • Understand how to get personalized digital marketing with HCP segmentation
  • Grasp the usefulness of a concierge approach
  • Learn agile goal setting & performance management framework with OKR
  • Discover how to operationalize and establish OKR and at your organization
Register Now

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Event Partners
15
Speakers
21
Days
251
Participants
125
Workshops
90
Venue
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