February 24-25, 2022
Online Livestream
3rd Digital Marketingin Life Sciences
Days
Hours
Minutes
Seconds
Pharma and biotech executives revealed one-third of life science companies will spend over 50% of their marketing budgets on digital channels by the end of 2022. But the pharmaceutical industry has been one of the slowest industries to adapt to the inevitable rise of digital marketing. With digital marketing here to stay, how are you going to ensure your organization will rise instead of fall by the wayside to your competitors?
At the 3rd Digital Marketing in Life Science virtual conference, February 24-25, you will hear case studies from current digital campaigns about what is working successfully and what obstacles you can avoid. Unlike traditional approaches like face-to-face interaction which is expensive and time-consuming, digital marketing campaigns such as KOL webinars and social media, not only reduce marketing cost and time, it also increases your target audience reach and provides better exposure for companies to reach out to the patients.
“Very comprehensive conference. I am always interested in learning about new platforms that are available to assist with data management and this was covered in-depth” Senior Field Clinical Engineer –Abbott
“I would definitely recommend this virtual conference to a colleague; it gave great insight into what is going on outside our world!” Executive Director, Commercial IT & Data Management- Ultragenyx Pharmaceutical
Agenda at a Glance
Topics covered will include:
  • Leverage your digital approaches to drive customer engagements and increase sales
  • Evaluate drug sampling and the digital marketing space
  • Get buy in from leadership to make the necessary changes to implement digital marketing
  • Effective engagement for negative social media comments
  • Strategies for content management and digital asset management
  • Use marketing automation to shorten production times and boost ROI
  • Create strategic plans for digital strategies in a heavily regulated industry
Who Should Attend

This conference is designed for pharmaceutical, biotech, and medical device professionals responsible for:

  • Digital Marketing
  • Marketing
  • Branding
  • Digital Strategy
  • Brand Marketing
  • Demand Gen Campaigns – Diagnostics
  • Digital Officer
  • Global Strategic Capabilities
  • Commercial IT
  • Marketing Manager
  • Product Manager
  • Communications
  • Non Personal Promotion
  • Digital Experience
  • Marketing Innovations
  • Integrated Marketing
  • Product
  • E-Commerce & Digital
  • Product Management
  • Strategic Operations
  • Commercial IT
  • Mobile
  • Website Design
  • Social Media
  • IT
  • Global Marketing
  • Multichannel Marketing
  • Interactive Services
  • Social Media
  • Customer Engagement
  • Commercial Excellence
  • Global Partnerships
  • Patient Solutions
  • Mobile Marketing
  • PR
  • Enterprise Data
  • Digital Transformation
  • Digital Engagement
  • Corporate Content & Channels
  • R&D Content Development
  • Strategic/Clinical Innovation
  • Compliance
  • New Media
  • Marketing Operations & Automation
  • CX Transformation
  • Analytics
Top Reasons to Attend
  • Modify your content approach to stay relevant in a saturated digital market
  • Hear real world applications and solutions to enhance your digital campaign
  • Strategies to ensure buy in from organizational leadership
  • Identify patient engagement strategies in digital trends
  • Apply new innovative technologies such as AI, automation, and tagging for enhanced customer engagement
Sponsorship and Exhibiting Opportunities
Are you a vendor, consultancy or solutions provider? Our attendees want to hear what you have to offer their organization. We can customize sponsorship packages tailored to your marketing needs. Whether you’re interested in speaking, sponsoring our virtual exhibit booths, or other options for highlighting your intellectual leadership, please contact Amy Chapman at achapman@dgeconfs.com or 561-571-7687
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Event Partners
15
Speakers
21
Days
251
Participants
125
Workshops
90
Venue
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