Online Livestream
Life Sciences
Digital Marketing inLife Sciences
Event Overview

The future of life science companies depends on digitally transforming their marketing strategies to reach HCPs and patients. The wrong multichannel strategy or insource/outsource balance can ruin you – but while the stakes are tremendous, so too is the sheer room for experimentation and creativity for a well-functioning and well-led marketing team. Can you get the right approach, and the right team, when you need them?

Hear innovative strategies for life science industry professionals from Medical Device, Pharmaceutical and Biotech companies at the Digital Marketing in Life Sciences Conference. Industry leaders will share their successes at this new marketing frontier – including AI for patient engagement, utilizing reps to add customization to your campaign, working with patient advocates, successfully implementing digital plans, and much more! Join us for an interactive streaming event that guides your path toward digital health innovations that deliver better outcomes.

Conference
New Topics
Featured Speakers
Alexis Crawford
ZOLL Medical Corporation
Digital Marketing Manager
Angelo Joseph Campano
Ogilvy Health
Vice President of Point of Care Marketing (EHR/ABM)
Ayaz Malik
ROCHE DIAGNOSTICS
Enterprise Marketing Excellence Manager
Bobak Salehi
Biotronik
Portfolio Manager, Cardiac Rhythm Management Technologies
Cara Alderucci
Advanced Instruments
Sr. Manager, Marketing & Digital Strategy
Christopher Nugent
Alkermes
Associate Director of Digital Marketing & Strategy
Doug Stover
Alexion
Head of Innovation
Igor Rudychev
AstraZeneca
Head of US Digital, Data and Innovations
Jaime Kaufman
Sanofi Genzyme
Associate Director, Franchise Digital Marketing
Matthew Smith
Capgemini Invent
Principle, Life Sciences and Customer Excellence
Milena Mitova
BAUCH HEALTH COMPANIES
Sr. Manager, Marketing Operations & Automation
Morris Kimble
ELI LILLY
Brand Manager
Neil Keene
HALOZYME THERAPEUTICS
Director, US Marketing
Paul Murasko
IPSEN
Sr. Director Head of Digital Customer Interaction for North America
Ramesh Varadarajan
Pfizer
Senior Director Global Digital Delivery Services
Ritesh Patel
Ogilvy Health
Chief Digital Officer
Sang Kim
ABBOTT
Digital Analytics & Optimization Leader
Shri Ajvalia
Novartis
Digital Marketing Manager
Timothy Hale
AngioDynamics
Senior Director of Marketing, PAD
Event Schedule
  • Discover how to create a new multi-channel dynamic for understanding your specific customer engagement and digital transformation
  • Learn a new system for creating a culture to drive your brand strategy into digital transformation success
  • Create a centralization model to bring marketing execution in-house
  • Discover best practices from competitor successes
  • Achieve error-free hands-off continuous operation of marketing campaigns
  • Enhance customer insights
  • Learn which digital channels bring the best traffic and conversions
  • Leveraging meaningful engagement and integrated planning
  • Working with your organization to the judge markets capabilities utilizing marketing maturity
  • Gauge the added value and customization that field force experts bring to your campaign
  • Learn to effectively use field force experts when enhancing digital transformation
  • Understand how to get personalized digital marketing with HCP segmentation
  • Grasp the usefulness of a concierge approach
  • Learn agile goal setting & performance management framework with OKR
  • Discover how to operationalize and establish OKR and at your organization
Register Now

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Event Sponsors
15
Speakers
21
Days
251
Participants
125
Workshops
90
Venue
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