Creating connections with KOLs isn’t always easy. In the post-COVID era, outreach can be particularly difficult. Although many organizations prefer face-to-face meetings, virtual meetings are here to stay and many experts have developed a preference for digital interactions. Now is the time to fine-tune your virtual outreach and take advantage of digital tools.
- Leverage advisory boards to gather insights
- Look for flexible discussion tools
- Seek out experienced vendors
- Discuss common challenges encountered during digital transformation in Medical Affairs using real life examples.
- Share lessons learned and recommendations provided on how to lead a successful transformation.
- Share digital strategies that organizations are implementing and how they are becoming more digital
- Exchange learnings, pitfalls, and best practices
- Discuss available software and what organizations are using
- Discuss omnichannel strategy, learnings and best practices that can help shape the life sciences industry
- Dive into strategies to engage, educate and inform healthcare professionals at the click of a button
- Explore how social and didigtal prominence surface within KOL profiles, pipeline through post marketing
- Considerations for expanding engagement strategies based on KOL social reach, clinical trials, publications, speakers, etc.
Many organizations lack clarity and urgency on digital strategy and struggle to locate, attract and retain the digital leadership they require. As leaders in the sector have demonstrated, a greater dependence on digital technologies and data may benefit pharmaceutical companies in a variety of ways. You can set your company at an advantage by bringing digital savvy experts on board – but what happens if you’re not a digital expert yourself?
- Discover what to look for, questions to ask, and how to interview
- Find talent that has the skillsets and vision for digital transformation
- Recruit talent from outside of pharma with more digital experience
- Gather novel insights that are unsolicited and not subject to response bias that may occur in surveys and interviews
- Understand what matters most to patients and caregivers in their own words
- Use the patient experience lexicon to shape messaging and marketing
Assess unmet need to inform strategic initiatives to give back to the community
- Review trends in the evolution of the MSL role across the industry
- Discuss how to manage change for evolving MSL teams
- Use data to enhance strategy for the new MSL role
- Change existing behavior and adapt to new, innovative tools to add value
- Develop your medical affairs strategy and build effective teams in this new environment
- Find the appropriate balance between virtual and hybrid engagement
- Determine how to maximize your medical engagements in a hybrid setting
- Deliver snackable, bite-sized content
- Share your content across the multitude of channels and platforms where HCPs are
- Review real examples of compliant, digestive, and effective content
- Learn how to overcome compliance hurdles and engage HCPs successfully on social media
- Understand the behaviors and preferences of HCPs
- Collaborate with DOLs to improve the reach and credibility of your messaging on social channels
- Discuss best practices, pitfalls and learnings
- Highlight digital tools that reduce barriers
- Understand where patients are in the system in order to target scientific and clinical information to the clinicians who matter
- Identify signals in real-world data and use them to pinpoint the doctors who are having the most impact on disease burden
- How does the information shared within the private, moderated group compare to the information shared on public social media?
- What insights were gleaned that were missing or underrecognized in the medical and scientific literature?
- How did this initiative foster collaboration with pharma?
The most time-consuming and complex aspect of the clinical trial process is patient recruitment and retention. By failing to keep up with how consumers use technology, the industry spends billions of dollars and takes a decade or more to bring new treatments to market. What is your organization doing to effectively recruit and retain patients in a clinical trial?
- Establish a recruiting strategy that reaches patients on all channels
- Tap into the network of social media influencers
- Develop a thorough prescreening questionnaire to recruit high quality patients
Discover how people learn in the digital age
Discuss current developments in data visualizations tailored to the audience
Convey data and pertscientific messages to ensure engaging content for scientific exchange
Use analytics to collect metrics, apply learnings and develop tools for cross-functional use