Event Schedule
SET UP, UPSKILL AND RETAIN A SUCCESSFUL MEDICAL AFFAIRS TEAM

As the vision for Medical Affairs evolves to meet the challenges of a rapidly changing healthcare environment, training, managing, and educating field medical associates has never been more important than now. So how can you ensure that you have the right team members with the right skill sets to meet the demands of the role?

  • Guidelines for hiring a diverse and inclusive team
  • Invest in developing competencies of the MSL team
  • Identify and resolve the most commonde gaps in MSL skill sets
  • Train MSLs to be fluent in all relevant digital tools and platforms
  • Examine components that should be included in MSL training
  • Approaches to drive MSL engagement and retention

The ease in which employees are onboarded can set the tone for the rest of their tenure. This session explores practical considerations to create a robust onboarding program experience that impresses new hires.

  • Incorporate all members of your field based medical teams in the onboarding process
  • Outline company culture to avoid industry ambiguity
  • Clarify job descriptions to avoid mismatching roles
  • Discuss the development of clear goals and objectives
  • Highlight creative ways to onboard new MSLs

As the healthcare arena becomes increasingly complex, there is a notable uptick in biopharmaceutical strategic alliances to support development and commercialization of products. Strategic alliances enable companies to navigate and overcome a demand for increased knowledge, skills, services, and performance. With several strategic alliance models now involving collaboration at the field medical level, it is essential to train our MSL team on how to navigate and succeed in these partnerships.

  • Highlight the value of strategic alliances to field medical personnel and thought leaders
  • Identify techniques for compliantly engaging in a strategic partnership
  • Discuss navigating the complexity of being both a partner and a competitor
  • Gain insight into the soft skills necessary for effective alliance management

As the industry and the roles of the MSL evolves from beyond the traditional organizational approaches, how do we keep the interconnectivity within Medical Affairs and other functions to drive towards a common goal within the business?

  • Establish a framework for collaboration with the rest of the business units
  • Outline best practices when working together internally and externally
  • Communicate the importance of cross-functional team buy in and continued support
  • Set expectations with different team members

BUILD STRONGER BUSINESS ACUMEN

High emotional intelligence is one of the key attributes of a successful MSL. This session provides tips to develop stronger emotional competencies.

  • Explore ways of improving your social skills for greater stakeholder engagement
  • Learn how to foster collaboration while using virtual platforms
  • Understand how to master virtual EQ
  • Listen and acknowledge the KOLs communication preference
  • Personalize your interactions to stay ahead of the curve

Good writing skills are essential to effectively communicate and engage with both internal and external stakeholders.

  • Examine the art of business writing
  • Craft an effective e-mail message that delivers key information that is short and concise
  • Discuss using simplified language vs. nebulous terms
  • Stand out as a top MSL with good written communication skills

As an MSL, presentation skills are crucial to deliver information in a structured way.

  • Analyze effective presentation techniques for in person and virtual formats
  • Discuss the importance of body language, hand gestures, eye contact
  • Build presentation and communication skills to ensure your message resonate with your audience
  • Connect with your audience through effective storytelling
  • Structure data so it is easy to understand and retain

PERSONAL DEVELOPMENT AND CAREER PATHING

The MSL role varies across pharmaceutical and biotech industry ranging from pure field-based roles to hybrid roles that include both KOL and brand development responsibilities. With the role evolving, both experienced and entry-level MSLs must examine what it takes to be successful in the MSL role.

  • Discuss the skills and experiences necessary to find success in an MSL role
  • Highlight the importance of soft skills to achieve success
  • Gain insight into the challenges facing MSLs across therapeutic areas
  • Develop skill in communicating insights to internal stakeholders of various scientific backgrounds
  • Discuss the advantages and pitfalls of transitioning various scientific backgrounds
  • Share the top 10 attributes of top MSLs

INTERACTIVE ROUNDTABLE DISCUSSIONS
Day One Concludes

You’re a seasoned MSL and you’ve established countless successful KOL relationships that may have led to a product launch. But has this translated to more personal success and growth in your own career? In this session, we’ll discuss how a few simple strategic steps can help transform and level up your own career aspirations and highlight the multitude of opportunities which exist for a medical affair professional.

  • Define an individual job satisfaction and set markers to reach that goal
  • Build the necessary skill set to further advance on your career path
  • Examine opportunities for transition within the organization
  • Leverage the experience and expertise of mentors, sponsors and allies to guide career advancement
  • Insights to transition to a MSL role in a managed care organization

A well-trained field team plays an important role in drug development at every stage of the process. With proper planning, your team will be equipped to send internal stakeholders key insights on the patient population using the drug while also keeping payers and providers updated on drug progress.

  • Build relationships with KOLs before product launch to gather feedback about a new product
  • Identify MSL focus during each stage of the product lifecycle, and key activities they completes during each stage
  • Address how MSLs can engage investigators to work with the clinical development team
  • Apply MSL insights to create a competitive advantage for new drugs launches
  • Incorporate field insights into a pre-launch strategy to improve product launch success
  • Identify the role MSLs play in advancing diversity in drug development

The 21st Century Cures Act aims to accelerate medical product development and bring new innovations and advances to patients who need them faster and more efficiently. This combined with the growing push for patient-focused drug development means Medical Affairs teams can be crucial as advocates for the patients.

  • Examine the opportunities for MSLs in elevating the voice of the patient in R&D
  • Discuss trauma informed language for medical education as well as shared decision making
  • Highlight best practices in patient centric education

Sharing of medical insights and metrics are the most common measures of a field team’s effectiveness. But the value they add to the organization should be defined by more than just numbers. So how can Medical Affairs leaders leverage qualitative metrics to demonstrate the impact of an MSL on the overall success of a company?

  • Set up suitable target metrics
  • Identify the activity-driven metrics that will continue to be a performance indicator
  • Discuss the challenges in adopting new metrics in a hybrid environment
  • Identify holistic approaches for measuring the impact the field medical team
  • Select quantitative and qualitative metrics that are fair and meaningful to both MSLs and their leadership

The pandemic has significantly impacted MSLs. With organizations now operating in a post-pandemic world, how should these teams adapt to the new work environment in order to achieve the best outcomes.

  • Review trends in the evolution of the MSL role across the industry
  • Discuss how to manage change for evolving MSL teams
  • Use data to enhance strategy for the new MSL role
  • Change existing behavior and adapt to new, innovative tools to add value

Effective use of digital technology within your KOL strategy can help optimize field engagement, advance scientific partnerships, and better gather clinical insight.

  • Discuss how to connect a field medical team with your digital strategy
  • Utilize technology to identify and segment KOLs
  • Use digital technology to optimize field engagement and collection of scientific and clinical insights
  • Understand how omni-channel services transform the medical affairs engagement model

As the audience for MSLs changes and evolves so will the role of field medical.

  • Debate what new evolutionary trends to expect for the role of the MSL in the future
  • Envision what the future role will look like and the skillsets and competencies required to succeed in the role
  • Anticipate what will change over the next 5 years for MSLs and beyond
  • Brainstorm how to better optimize the MSL role with additional capabilities and technologies