The goal of a branding campaign is to create an emotional connection to your product that transcends any one particular experience. A digital-first approach gives an ability to pivot quickly based on marketing data, customer feedback or changing times.
- Research and create content that gives the consumer/patient the information they need, they will value your brand and spread the word.
- Build a consumer branding campaign, to convince your customers the merits and credibility of your brand
- Hear how to allure and captivate your audience, this is a task of persuasion, not information
- Uncover the forces driving the need for better writing
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Discover the four pillars of effective business writing that comprise the FASTapproach
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Hear tips to ease and speed the writing process and improve the final results
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Identify key elements of a CSF and where Content Strategy fits with a connect the dotsapproach
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Discuss lessons learned and what to avoid with shiny penny syndrome
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Assemble a solid case for change and secure investment.
As an in-house marketing specialist, it’s your job to convince and persuade your top decision makers to buy into your marketing plan. But where do you start?
- Develop a concrete plan and conduct relevant research
- Focus on how to communicate value
- Create a plan to present convincing data, provide meaningful analytics to support your case and quantifying your ask.
- Cultivate the leadership that will propel the cultural transformation needed to succeed in digital marketing.
- Deepak TomerSenior Digital Marketing and AnalyticsELI LILLY
- Elaine GambleDirector, Digital Engagement StrategyOTSUKA PHARMACEUTICAL
- Mary LassiterDigital Campaign Management Product LeadSANOFI
- Ann WatsonChief Marketing OfficerMedAnswers
- Mackenzie FaroneSenior Manager of Corporate CommunicationsGREINER BIO-ONE NORTH AMERICA, INC
Direct-Ship-to-Patient drug sampling is a temporary accommodation by the FDA during the Covid-19 pandemic allowing patients to benefit from drug samples (medication adherence) through suspension of enforcement of 21 CFR part 203.This session describes adapting a platform to meet regulatory and operational requirements to create and transmit Direct-Ship-to-Patient sample request forms.
- Adhere to HIPAA and PDMA compliance
- Center the voice of the prescriber
- Review the most important regulatory guidelines and expectations
- Drive success by leveraging platform opportunities
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Learn how to listen to your audience needs to stay relevant
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Find new ways to experiment while gaining audience insights
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Deliver impact, even with a limited budget
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Ensure your organizational structure supports digital transformation success
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Understand the importance of interpreting data as it relates to a user journey, not justto a user
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Explore the keys to successful omnichannel marketing
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Learn how link tracking puts the marketers in control
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Remove link tracking adoption barriers and operational complexities
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Transition from manual link tagging to automated & standardized tracking processes
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Build a sustainable and scalable link management strategy while reducing costs
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Explain why Artificial Intelligence is entering our companies and impacting our roles now while it is actually 50+ years old technology. Why all the hype now?
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Describe why the arrival of AI in Life Sciences will become so very personal, very soon for our own careers.
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Remain relevant in your career choices in a future where work is done by humans and machines
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Analyze the dynamic changes in pharma/biotech as a result of COVID-19
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Hear how the concept of M.O.L.E can allow you to make quick and lasting digitaltransformation
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Grasp the new definition of customer engagement for HCPs and patients
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Hear approachable ways to finance your center of excellence
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Ensure business growth and generate higher return with more efficiencies
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Leverage the three most important components: stack, staff, and support
Focus on the journey of scaling the branded web ecosystem and increasing your digital marketing efforts. Think global, act local strategy will achieve multi-national web ecosystems to scale.
- Learn clear and compelling enterprise design system & platform
- Discover how to implement global SEO and analytics strategy and architecture
- Explore an approach that will align your governance process & localization
- Develop a center of excellence with distributed teams
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Seamlessly adjust to change and overcome obstacles
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Maximize your skills and resources by leveraging the right technology
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Establish and implement data driven strategies