2nd Annual ACMA/DGE

Digital Strategy & Innovation for Medical Affairs

February 25-26, 2020

Philadelphia, PA

Event Overview

With a greater demand for deep scientific information across the healthcare community, it’s critical for medical affairs teams to up-skill and stay relevant as consumers use new channels to absorb information. Learn to transform your medical affairs department, implement progressive policies, push patient centricity, and determine what it takes to demonstrate value to internal and external stakeholders in a digital era.

For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Join us for the opportunity to participate in an interactive meeting that will help to identify best practices when implementing a digital strategy within your medical affairs team.

The Bellevue Hotel

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200 S Broad St.
Philadelphia, PA 19102
(215) 893-1234

Hotel Website

Special Event Rate
Book Now!

Top 5 Reasons to Attend

1. Use technology to make a cultural change within your company that focuses on collaboration
2. Understand how technology is changing the patients’ journey and where value can be found
3. Secure leadership support to make digital initiatives a priority
4. Learn how to manage the proliferation of data, while meeting demands for transparency
5. Gain the financial resources to advance Medical Affairs toward digital growth

Attendee Profile

This conference is designed for those involved in:

  • Medical Affairs
  • Clinical/Scientific Affairs
  • Medical Science Liaisons/MSLs
  • Medical Strategy/Communications
  • KOL/Thought Leader Relations/Engagement
  • Research Collaborations
  • Digital Innovation
  • Medical Information
  • Medical Education
  • Publication Planning
  • Health Economics and Outcomes Research/HEOR
  • Call Center Management
  • Patient Services
  • Medical/Scientific/Patient Communications

Tuesday, February 25th, 2020 | Day 1


8:00 AM - 9:00 AM

REGISTRATION & BREAKFAST

9:00 AM - 9:15 AM

ACMA Opening Remarks

William A. Soliman, PhD, BCMAS - Chairman
Accreditation Council for Medical Affairs (ACMA)

9:15 AM - 9:30 AM

Chairperson’s State of the Industry

9:30 AM - 10:15 AM

KEYNOTE: DIGITAL PLATFORMS AND INNOVATION; HOW TO DELIVER ON DIGITAL STRATEGIES

  • Discover how organizations are restructuring and evolving their medical affairs initiative
  • Discuss new practices for becoming invested in a digital strategy
  • Understand how to utilize data generation programs, KOLs, and advisory boards to identify opportunities and build a strategy
  • Examine how to move forward with virtual formats

Kunj Gohil, PharmD, RPh - Director, Digital Strategy Lead – New Engagement Models Digital Strategy & Medical Innovation
Novartis

10:00 AM - 11:15 AM

CO-PRESENTATION

MEDICAL INFORMATION DERIVATIVE CONTENT SUITE – INFOGRAPHICS, SLIDES, AUDIO MI LETTERS

Divyesh Khetia - Head, Global Medical Information
GSK

EXTERNAL HCP GSK PORTALS – ADVANCES AND IMPORTANCE IN DIGITAL ENGAGEMENT

  • Central to the success of an external Medical Information portal is understanding the customer needs and currents gaps in how they access information
  • The convenience and accessibility of an external MI portal can improve the ability of HCPs to locate accurate and timely medical information and lead to better patient outcomes
  • Relevant KPIs and analytics are essential to gain buy-in from leadership and demonstrate a good return on investment
  • Strong partnership with legal and compliance is necessary for an effective risk mitigation strategy

Kevin Curtin - Head, US Medical Information
GSK

11:15 AM - 11:30 AM

NETWORKING & REFRESHMENT BREAK

11:30 PM - 12:00 PM

Medical Affairs Developing an Integrated Strategy for Evidence Generation

  • Discuss how medical affairs can implement an integrated evidence strategy and optimize evidence generation
  • Review a plan that meets and prioritizes regional needs
  • Learn to create a patient-oriented evidence plan that assures the patient experiences and outcomes are optimized
  • Collaborate with R&D

Cliona Molony - Head of Advanced Analytics Real World Evidence & Clinical Outcomes
Sanofi

12:00 PM - 1:00 PM

NETWORKING LUNCH

1:00 PM - 1:30 PM

BAYER CASE STUDY

CASE STUDY: USE OF DIGITAL TECHNOLOGY TO ENHANCE MEDICAL AFFAIRS PROCESS EFFICIENCY AND COMPLIANCE

  • Medical processes are becoming complex because of increasing governance and compliance requirements
  • Process complexity also leads to inconsistency in how different teams follow and document the process
  • Digital platforms offer the possibility of reducing process complexity while enhancing consistency and compliance
  • An example of how a low-coding platform was used to digitize Advisory Boards and Learning Events processes will be provided

Shurjeel Choudhri BSc(med) MD FRCPC - SVP and Head, Medical & Scientific Affairs
Bayer Inc

1:30 PM - 2:15 PM

DISCUSS THE IMPLEMENTATION OF DIGITAL HEALTH PROGRAMS FROM MULTIPLE PERSPECTIVES ACROSS THE LIFE SCIENCES

Dr. Shrawan Patel M.D. - Former Vice President of Clinical Transformation
Rx.Health

2:15 PM - 3:00 PM

Leverage Online Discussion Platforms for Optimal Stakeholder Engagement

  • Identify the logistical and resource barriers to domestic and global stakeholder engagement
  • Learn about innovative communication solutions that leading organizations utilize to overcome these challenges
  • Discuss how to use these solutions to deliver improved engagement outcomes while maintaining regulatory compliance

Lance Hill - Chief Executive Officer
Within3

3:00 PM - 3:15 PM

NETWORKING & REFRESHMENT BREAK

3:15 PM - 4:00 PM

OPTIMIZING CRM FOR MEDICAL AFFAIRS

  • Learn about different platforms that correspond to customer interactions and optimize your team's performance
  • Discover how your peers are developing their CRM software and social media to achieve insights directly from customers
  • Utilize your CRM to engage with stakeholders across all touchpoints
  • Deliver comprehensive stakeholder management, to encourage more profound relationships

Allen Kumar - Digital Engagement Platforms Director, US Medical Affairs
GlaxoSmithKline

4:00 PM - 4:30 PM

Leverage Digital Technology to Enhance Field Medical Engagement and Maximize Impact

  • Discuss how to connect a field medical team with your digital strategy
  • Utilize technology to identify and segment KOLs by scientific leadership indicators, research activities, referral patterns and population-based data points
  • Solidify and broaden KOL networks by identifying the right KOLs and their networks through use of big data
  • Effective use of digital technology to optimize field engagement and collection of scientific and clinical insights
  • Maintain and monitor engagement across KOL segments and through multiple avenues to maximize program results

Dan Hennessy - Vice President Field Medical Affairs
EMD Serono, Inc.

4:30 PM - 5:00 PM

DISCUSS THE EVOLVED SKILLSETS OF THE NEW MSL

  • Using technology to execute territory-specific field Medical Affairs strategies
  • Ad board planning, participation and presentations
  • Conference planning activities

Ajit Kulkarni - Senior MSL
Former Global Blood Therapeutics

5:00 PM - 5:30 PM

HOW TO ACHIEVE TRUE PATIENT-CENTRICITY

  • Examining the digital footprint of private, patient-created online communities
  • Exploring how social listening can be used to capture the true patient voice
  • Collecting surrogate natural history data by retrospectively analyzing the vast amounts of social interaction within these groups
  • Discovering underrecognized symptoms hidden within these conversations
  • Publishing on anecdotal evidence to inform regulatory decision-making.
  • Integrating real-world case studies into the regulatory pathway

Maria Picone - CEO/ Co-Founder
TREND Community


Wednesday, February 26th, 2020 | Day 2


8:00 AM - 9:00 AM

NETWORKING & BREAKFAST

9:00 AM - 9:15 AM

Chairperson’s Recap of Day One

9:15 AM - 10:00 AM

KEYNOTE:
UTILIZING TECHNOLOGY IN LAUNCH STRATEGY DEVELOPMENT

  • Employing digital platforms to deliver your messaging to key stakeholders in a manner that can be readily understood 
  • Examine what processes and tools Medical Affairs teams are utilizing for data generation and dissemination
  • Building a medical digital strategy that includes successfully structuring communication channels 
  • Discuss how to identify key digital opinion leaders and how they differ from KOLs
  • Review the alignment of strategy and execution to stimulate cross- functional productivity

Ramin Farhood - Vice President, Head of Global Medical Affairs
AveXis, Inc 

10:00 AM - 10:30 AM

Leverage Social Capital to Create Strategic Value

The hardest part of innovation is unlearning what you think you know. This session will explain why old engagement paradigms are inadequate and introduce new ways of thinking that take advantage of proliferating data and advanced analytics. Participants will learn how to drive immediate improvements within their organization. Specifically, attendees will leave with an understanding of:

  • What is social capital and how can you make it work for you?
  • How do you use social capital to create value and build consensus in the patient-provider community?
  • How can you integrate online and offline engagement strategies to create strategic synergies?

Anthony Page - CEO
Voxx Analytics

10:30 AM - 10:45 AM

NETWORKING & REFRESHMENT BREAK

10:45 AM - 11:30 PM

Session TBD

Anthony Page - CEO
Voxx Analytics

11:30 PM - 12:15 PM

CO-PRESENTATION

MEDICAL AFFAIRS DIGITAL EVOLUTION AT A SMALL/MID-SIZE COMPANY

  • Why should small companies consider digital medical affairs?
  • Discuss how organizations who have not yet started on the digital transformation journey are now developing their initial plans and strategies
  • Undertaking the initiative to understand and propose a medical affairs digital strategy
  • Examine current challenges small companies may face today, based on different therapeutic areas and the state of the market

Diana Stefani-Hunyady, MD, PhD, MBA, BCMAS - Head of Global Medical Affairs
Viela Bio

Barry Lubarsk - Executive Director, Medical Affairs Strategy
Alkermes

12:15 PM - 1:15 PM

NETWORKING LUNCH

1:15 PM - 2:00 PM

Session TBD

Maria Picone - Co-Founder/CEO
TREND Community

2:00 PM - 2:45 PM

REGULATORY AND COMPLIANCE CONSIDERATIONS IN DIGITAL ERA

Representative Invited, FDA

2:45 PM - 3:00 PM

NETWORKING & REFRESHMENT BREAK

3:00 PM - 3:45 PM

ACCELERATE ACCESS TO TREATMENTS BY BECOMING THE VOICE OF THE PATIENT

  • Learn how to reach and communicate with the patient
  • Discuss what digital tools will enable patients to play a more active role in their treatments
  • Engage on social platforms and use tools that support patients on their medical journey

Representative Invited - Novo Nordisk

3:45 PM - 4:00 PM

FIRESIDE CHAT:

During the conclusion of the conference, we will invite comments, insights and questions from those around the room. Have your questions ready for an informal conversation with industry experts.

4:30 PM

Chairperson’s Closing Remark


TWO DAYS OF EDUCATION AND OPPORTUNITY

DON'T MISS IT

REGISTER NOW

Featured Speakers


William Soliman

William Soliman

President
Accreditation Council for Medical Affairs (ACMA)

Surjeel Choulhri

Surjeel Choulhri

Senior Vice President and Head of Medical and Scientific Affairs
Bayer Inc.

Lance P. Hill

Lance P. Hill

Chief Executive Officer
Within3

Kevin M. Curtin

Kevin M. Curtin

Head, US Medical Information
GSK

Div Khetia

Div Khetia

Global Head, Medical Information
GSK

 Dan Hennessy

Dan Hennessy

Vice President of Medical Affairs
EMD Serono

 Diana Stefani-Hunyady

Diana Stefani-Hunyady

 Kunj Gohil

Kunj Gohil

Allen Kumar

Allen Kumar

Tony Page

Tony Page

CEO
Voxx Analytics

Shurjeel Choudhri

Shurjeel Choudhri

 

REGISTRATION PRICING


CONFERENCE ATTENDEE

* EARLY BIRD *

Before 1/7/20

$1,796

STANDARD

Prior to Event

$1,996

ON-SITE

Register at Event

$2,196

Contact Amy Chapman at 561-571-7687 or achapman@dgevents.com
for pricing packages.

EVENT SPONSORS

SPONSOR THIS EVENT

Contact Amy Chapman at (561) 571.7687
or email achapman@dgeconfs.com

Exhibit Booth Package Sponsorship

Advertising Package Sponsorship


MEDIA PARTNERS

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PREMIER MEDIA PARTNER


Why Become Board Certified in Medical Affairs?

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Certification is becoming an important factor in the healthcare industry in general. A survey of over 1000 key opinion leaders (KOLs) found that over 90% preferred medical affairs professionals who had a Board Certified Medical Affairs Specialist (BCMAS) designation.

Several pharmaceutical companies also look at certification as a way to assess whether an individual possesses the skills and knowledge required for successful performance in a medical affairs role. Why are companies looking for this assurance? They want to hire the best of the best. By becoming board certified in your field of expertise, and by maintaining BCMAS, you are saying that you:

  • Have met standards that have been established and verified by a credible, accrediting body.
  • Are dedicated to maintaining quality of excellence in your profession.

These are powerful statements that speak volumes about you as a professional and the company or organization you represent. Board certification demonstrates that you are committed to your profession and that you want to continue to learn and grow.
Studies have shown that individuals who are certified in their field have higher salaries and better promotion opportunities.

Top 5 Reasons Why You Should Certify with the ACMA:

  1. Accredited: The ACMA is recognized nationally & internationally as a true mark of quality and excellence in the pharmaceutical industry for medical affairs professionals. The ACMA is accredited by the International Association for Continuing Education & Training (ANSI/IACET) which is the gold standard for certification & training around the world. Our program is administered and analyzed using the highest industry standards and state-of-the-art psychometric methodologies.
  2. Distinguish Yourself: Because ACMA offers multiple but related certificates, you can more readily become certified in more than one specialty, making you more valuable and marketable in the field.
  3. Go International: ACMA certification is widely accepted throughout the US as well as internationally with 25% of BCMAS graduates coming from outside the US.
  4. Expand Your Network: Once certified by ACMA you automatically become a member of the 75,000+ strong ACMA organization and gain access to a multitude of benefits, including discounts on continuing education, leadership opportunities, and access to a mentor to help you get ahead.
  5. Be on the cutting edge: ACMA board certification in medical affairs is the future of the life sciences and pharmaceutical industry.

Interested in BCMAS?

By attending any DGE/ACMA conference, receive 10% off of BCMAS registration.

Already BCMAS Certified? Receive 10% off your conference registration!