Digital Strategy & Innovation

for Medical Affairs

Register Now View Agenda

February 11-13, 2019 | Philadelphia, PA

Wyndham Philadelphia Historic District

Conference Overview

While Medical Affairs remains the foundation, connecting the clinical and commercial role is evolving with a new wave of innovation.  This is transforming the rules of engagement with customers. 

This change will create new opportunities for the future of Medical Affairs. The Digital Strategy & Innovation for Medical Affairs Summit is designed to be an interactive platform focusing on new digital methods being utilized by industry professionals. 

Don’t miss out on the opportunity to hear Nneka Onwudiwe, Founder and Chief Executive Officer of Pharmacoeconomics Consultants of America (PECA) present on our program!  

Who should attend? Anyone involved in:

  • Medical Affairs
  • Clinical/Scientific Affairs
  • Medical Science Liaisons/MSLs
  • Medical Strategy/Communications
  • KOL/Thought Leader Relations/Engagement
  • Research Collaborations
  • Digital Innovation
  • Medical Information

  • Medical Education
  • Publication Planning
  • Health Economics and Outcomes Research/HEOR
  • Call Center Management
  • Patient Services
  • Medical/Scientific/Patient Communications

EVENT VENUE

Wyndham Philadelphia Historic District

Image

H400 Arch St.
Philadelphia, PA 19106
(215) 923-8660
Hotel Website

To reserve your room at our discounted rate (pending hotel availability), please call 215-923-8660 and give the code 02116843DG

GET DIRECTIONS

Monday, February 11th, 2019 | Workshop


8:30 AM – 9:30 AM

REGISTRATION & BREAKFAST


9:30 AM – 10:30 AM

Building a Digital Strategy & Bringing the Medical Functions into the Digital Age

This discussion will focus on how utilize digital capabilities in Medical Affairs

  • Recognize the digital movements that are impacting the medical function
  • Discover what technologies support medical affairs and how to drive change when implementing a cross functional philosophy
  • Best practices for analyzing data
  • New tools are available for your organization to evaluate the quality of medical information

Amy Pinelli - Regional Vice President, Business Partnerships
Within3


10:30 AM – 11:00 AM

NETWORKING BREAK


11:00 AM – 12:00 PM

Building a Digital Strategy & Bringing the Medical Functions into the Digital Age

This discussion will focus on how utilize digital capabilities in Medical Affairs

  • Recognize the digital movements that are impacting the medical function
  • Discover what technologies support medical affairs and how to drive change when implementing a cross functional philosophy
  • Best practices for analyzing data
  • New tools are available for your organization to evaluate the quality of medical information

Amy Pinelli - Regional Vice President, Business Partnerships
Within3


12:00 PM – 1:00 PM

LUNCHEON


1:00 PM – 2:00 PM

Build a Chatbot Prototype in 30 Minutes

Chatbots in medical affairs have great potential but sometimes believing is seeing and testing is knowing. In this session you will walkaway empowered to make your own chatbot prototype to help you test and solve your unique challenges using free and easy-to-use chat bot prototyping tools

Timothy Graham - Associate Director, Medical Digital Engagement, Medical Customer Engagement, Medical Capabilities
Bristol-Myers Squibb


2:00 PM – 2:30 PM

NETWORKING & REFRESHMENT BREAK


2:30 PM – 4:30 PM

Review & Approval of Medical Content 

Medical affairs colleagues play an increasingly key role for pharmaceutical companies in leading medical communications. Due to the importance of delivering credible medical information and the increased scrutiny such communications, companies must ensure appropriate policies are in place as well as cross-training between medical and commercial departments. This mini-workshop will explore common compliance challenges and discuss how to address them. Some of the topics to be covered include:

  • Medical inquiry response development documentation
  • Responding to off-label questions
  • Medical/commercial cross-functional collaboration
  • Considerations for the dissemination of medical communications  
  • FDA guidelines relevant to medical communications
  • Enforcement actions

Keren Tenenbaum - Assistant General Counsel
Pfizer


Tuesday, February 12th, 2019 | Day 1


9:00 AM – 9:15 AM

OPENING REMARKS

William Soliman - President, Chairman of the Board
ACMA 


9:15 AM – 10:00 AM

Keynote: Driving Digital & Innovative Transformation in Medical Affairs 

  • Discuss how growth in digital technologies and sensors converging with access to big data and machine learning creates a special opportunity for Medical Affairs
  • Expanding digital capabilities and innovative processes
  • Develop and drive expanded use & adoption of digital capabilities across teams 

Sotirios G. Stergiopoulos - Chief Medical Officer, SVP and Head of Global Medical Affairs
IPSEN


10:00 AM – 10:45 AM

Learn How Medical Affairs Can Provide a Clear Digital Strategy for Your Organization 

  • Explore how to use data generation to deliver strategic value to the entire organization
  • Best practices for analyzing data in a significant way
  • What new tools are available for your organization to evaluate the quality of medical information

William Soliman - President, Chairman of the Board
ACMA 


10:45 AM – 11:15 AM

NETWORKING & REFRESHMENT BREAK


11:15 AM – 12:15 PM

Renovating the Role and Value of Medical Affairs and Integrating It into All Stages of Drug Development

  • Discuss how to work with teams within your organization to better leverage the full potential of medical affairs across all stages of development
  • Find more efficient ways to collaborate between teams 
  • Relay messages from external stakeholders to ensure all teams have access to appropriate materials 
  • Discuss market-based strategies that align with drug development and portfolio management

William Soliman - President, Chairman of the Board
ACMA 

Rosh Dias - Former Vice President, Global Scientific Affairs
Amgen

Shabnam Vaezzadeh - Vice President, Global Medical and Clinical Affairs
Organogenesis Inc.


12:15 PM – 1:15 PM

NETWORKING LUNCH


1:15 PM – 2:00 PM

Leverage Online Discussion Platforms for Optimal Stakeholder Engagement

  • Identify the logistical and resource barriers to domestic and global stakeholder engagement
  • Learn about innovative communication solutions that leading organizations utilize to overcome these challenges
  • Discuss how to use these solutions to deliver improved engagement outcomes while maintaining regulatory compliance

Peter Gannon - Senior Vice President, Business Partnerships
Within3


2:00 PM – 2:45 PM

Use of Experiential Technology to Enhance Physician Education 

In today’s fast-paced world, physicians are inundated by constant waves of medical information. They need to learn quickly and in a focused way to retain the relevant information for later application. 

  • Learn how to transform medical information and content into a creative, narrative format using digital experiential technology
  • Describe the plethora of creative media that was used to create an immersive, interactive and fun environment for physician learning
  • Discuss augmented reality and how it was used to demonstrate the mechanism of action of one of the key drugs in the portfolio we were showcasing at key conferences
  • Discuss how the voice of prominent thought leaders in the field can be used to instruct on some of the exciting elements of clinical development and the current state of the disease

Tricia L. Gooljarsingh, PhD, CMPP - Senior Director, Medical Scientific Affairs
Ironwood Pharmaceuticals


2:45 PM – 3:15 PM

NETWORKING & REFRESHMENT BREAK


3:15 PM – 4:00 PM

Increasing Customer Engagement Through Digital Medical Strategies: Case Study in Establishing External Medical Affairs Portals and Chatbots

  • Using the right technology as an impactful mode of engagement with HCPs and Patients
  • Use of chatbots and AI to learn how to have 24/7 service availability for the most common questions - lessons learned and future capabilities
  • Delivering new content types through HCP portals for audiences furthers the impact on making the appropriate clinical decision based on balanced and complete scientific evidence

Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs
GSK


4:00 PM – 4:45 PM

ROUNDTABLES 

The roundtable discussions are an opportunity for participants to get together in an informal setting to examine issues that you are most interested in exploring. 

FIELD BASED MEDICAL DISCUSSION
Peer-to-peer discussion on best practices surrounding MSL excellence
Dan Hennessy - Vice President, Field Medical Affairs
EMD

STANDARDIZING RWE TO ESTABLISH VALUE
Examine data sources and operational approaches to analyze and utilize data 

WHERE DO WE SEE OURSELVES IN 2025?
Discuss how medical teams will lead your organization 

PORTALS AND CHATBOTS
Sit down with Div for an informal discussion on GSK’s implementation of portals and chatbots
Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs
GSK


4:45 PM – 5:00 PM

DAY ONE CLOSING REMARKS


Wednesday, February 13th, 2019 | Day 2


8:00 AM – 9:00 AM

BREAKFAST


9:00 AM – 9:15 AM

OPENING REMARKS


9:15 AM – 10:15 AM

Creating Transparent and Accurate Medical Information for Healthcare Providers

Key challenges in the current paradigm for medical information exist for HealthCare Professionals:

  • Access to medical information may not be publicly available
  • Inconsistency in answers across multiple internet sources
  • Difficulty in accessing the most up-to-date data instantly after a publication
  • The challenge for phactMI is to help solve these challenges without changing the current paradigm for information access
  • Potential Solution: Enhanced Search-Removing data silos and creating search-ready data which enables HCPs to quickly find content

Patrick Reilly, CEO
PhactMI 

Timothy Graham, Associate Director, Medical Digital Engagement, Medical Customer Engagement, Medical Capabilities
Bristol-Myers Squibb

John Jones - Life Sciences IT Strategist and Entrepreneur

Jennifer Riggins - Global Medical Digital Strategy and Capabilities
Eli Lilly and Company


10:15 AM – 10:45 AM

NETWORKING & REFRESHMENT BREAK


10:45 AM – 11:30 AM

Leverage Digital Technology to Enhance Field Medical Engagement and Maximize Impact

  • Discuss how to connect a field medical team with your digital strategy
  • Utilize technology to identify and segment KOLs by scientific leadership indicators, research activities, referral patterns and population-based data points
  • Solidify and broaden KOL networks by identifying the right KOLs and their networks through use of big data 
  • Effective use of digital technology to optimize field engagement and collection of scientific and clinical insights
  • Maintain and monitor engagement across KOL segments and through multiple avenues to maximize program results

Dan Hennessy - Vice President, Field Medical Affairs
EMD Serono


11:30 AM – 12:15 PM

JNJ Case Studies: Innovations Throughout the Digital Care Path: From RWD/RWE to AI to IoT, and Beyond

  •  Discover how life science companies are leveraging the latest trends to improve Health Outcomes
  • Explore the top disruptive innovations in healthcare
  • How do Real World Evidence and Real-World Data impact digital?
  • Examine the impacts of Artificial Intelligence and IoT in healthcare
  • Discuss the digital patient and beyond

Robert J. Boland - Associate Director, Emerging Science & Innovation Strategy; Consumer R&D Data Strategy
Johnson & Johnson


12:15 PM – 1:15 PM

NETWORKING LUNCH


1:15 PM – 2:00 PM

A New Tomorrow; In Light of New Transformations, What Constitutes Value in the Healthcare System?

  • Discuss how your role in medical affairs fits into industry change
  • Consider how the healthcare ecosystem can collaborate to drive effective patient care and respond to value-based decisions
  • Structure your medical team to adapt with a future that focuses on affordability through the incorporation of evidence
  • Discover how cross-functional efforts will help to reduce complexity of delivering real value

Sachin Kamal-Bahl - Vice President and Innovation Center Head, Global Health & Value
Pfizer


2:00 PM – 3:00 PM

Panel: Digital and Social Media Platforms for Value Creation and Value Communication

  • Discuss how regulators can support innovation and define appropriate communications
  • Learn how your organization can stay compliant while communicating accurate information
  • Discuss how regulators, lawyers and medical affairs professionals think about communicating data to the public

Nneka Onwudiwe, Founder and Chief Executive Officer
Pharmacoeconomics Consultants of America (PECA) LLC

Keren Tenenbaum, Assistant General Counsel
Pfizer

Oksana Kaidanovich-Beilin, Evidence Generation Manager
Takeda 

Shrawan Patel, Clinical Transformation Lead - Digital Innovation Center
Mount Sinai Health System
Vice President and Head of Clinical Transformation
RX.Health


3:00 PM – 3:15 PM

CLOSING REMARKS

William Soliman - President, Chairman of the Board
ACMA 


FEATURING

Speakers & Faculty

Nneka Onwudiwe

Nneka Onwudiwe

Founder and Chief Executive Officer
Pharmacoeconomics Consultants of America (PECA) LLC

Divyesh J. Khetia

Divyesh J. Khetia

Head, Global Medical Information Medical Affairs
GSK

Tricia L. Gooljarsingh

Tricia L. Gooljarsingh

Senior Director, Medical Scientific Affairs
Ironwood Pharmaceuticals

Keren Tenenbaum

Keren Tenenbaum

Assistant General Counsel
Pfizer

Patrick Reilly

Patrick Reilly

CEO
PhactMI

Robert P. Stevens

Oksana Kaidanovich-Beilin

Evidence Generation Manager
Takeda

Lance Hill

Lance Hill

Chief Medical Officer, SVP and Head of Global Medical Affairs
Ipsen BioSciences

Sachin Kamal-Bahl

Sachin Kamal-Bahl

ice President and Innovation Center Head, Global Health & Value
Pfizer

Shrawan Patel

Shrawan Patel

Clinical Transformation Lead – Digital Innovation Center
Mount Sinai Health System
Vice President and Head of Clinical Transformation
RX.Health

Timothy Graham

Timothy Graham

Associate Director, Medical Digital Engagement, Medical Customer Engagement, Medical Capabilities
Bristol-Myers Squibb

Dan Hennessy

Dan Hennessy

Vice President Field Medical Affairs
EMD Serono, Inc.

Rosh Dias

Rosh Dias

Former Vice President, Global Scientific Affairs
Amgen

Shabnam Vaezzadeh

Shabnam Vaezzadeh

Vice President, Global Medical and Clinical Affairs
Organogenesis Inc.

John Jones

John Jones

Life Sciences IT Strategist and Entrepreneur

William Soliman

William Soliman

President
Accreditation Council for Medical Affairs (ACMA)

Robert J. Boland

Robert J. Boland

Associate Director, Emerging Science & Innovation Strategy; Consumer R&D Data Strategy
Johnson & Johnson

Jennifer Riggins

Jennifer Riggins

Associate Director, Emerging Science & Innovation Strategy; Consumer R&D Data Strategy
Johnson & Johnson

Peter Gannon

Peter Gannon

Senior Vice President, Business Partnerships
Within3

Robert P. Stevens

Robert P. Stevens

Executive Director & Head, Digital Strategy & Medical Innovation
Novartis

THREE DAYS OF EDUCATION AND INNOVATION

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