Digital Marketing in Life Sciences

July 20-21, 2020

Live Stream

Event Overview

The digital community will walk away looking to advance the work that they do at this Digital Marketing in Life Sciences Conference. Hear from thought leaders and innovators in the digital health market at this fantastic event. Join those that touch the spectrum of the business to address current regulations, technologies, strategic digital marketing techniques and issues that the life sciences face daily.

Connect with those revolutionizing the industry to hear about exciting developments in the digital space. While there are other events that focus on digital marketing that have similar sessions year after year, there aren’t any that are focusing specifically on understanding how to properly develop effective campaigns in such an intimate and dynamic setting.

About the Chairperson


Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. As a senior investigator at the DCRI, he has been the principal investigator for numerous phase II-IV cardiovascular clinical trials and is currently a co-principal investigator for the ADAPTABLE trial—the first large-scale pragmatic trials being conducted in the PCORnet network. He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010.

Featured Speakers


Craig Lipset

Head of Clinical Innovation


Jeff Kingsley

Chief Executive Officer
IACT Health 


Dawn Anderson

Managing Director, Life Sciences Strategy and Operations, R&D Practice


Ross Friedberg

General Counsel & Chief Privacy Officer
Doctor on Demand

Top Reasons to Attend

  1. Hear about Digital Marketing in 2020, where we are now and what is impacting us in the near future
  2. Identify patient engagement strategies in the digital trends
  3. Understand new technology and innovation in the life sciences space
  4. Listen to expert industry speakers that will provide separate solutions in digital campaigns over various parts of the life cycle
  5. Discuss digital transformation for enhanced customer engagement
  6. Ensure that your organization is following all regulatory and compliance standards while developing an effective campaign

Attendee Profile

  • Digital Marketing
  • Marketing
  • Digital Strategy
  • Integrated Marketing
  • eMarketing
  • Innovations
  • Digital Experience
  • Product Management
  • Strategic Operations
  • Social Media
  • Interactive Services
  • Integrated Marketing
  • Multichannel Marketing
  • Global Marketing
  • IT
  • Commercial Excellence
  • Customer Engagement
  • Global Partnerships
  • Patient Solutions
  • Mobile Marketing
  • PR
  • New Media
  • Compliance
  • Strategic/Clinical Innovation
  • R&D Content Development


July 20th, 2020 | Day 1

8:00 AM - 9:00 AM

Registration & Continental Breakfast

9:00 AM - 9:45 AM

What Did Marketers, from a Digital Perspective, do to Keep Physicians/Customers Engaged During COVID-19

9:45 AM - 10:30 AM


  • Opportunity to Introduce Yourself and Explain Your Greatest Challenge in this Speed Networking Session

10:30 AM - 11:00 AM

Morning Networking Break

11:00 AM - 11:45 AM

Digital Marketing in 2020: Where Are We Now and How is it Impacting Us in the Future

11:45 AM - 12:30 PM

Creating Strategic Plans for Digital Strategies in a Heavily Regulated Industry

12:30 PM - 1:30 PM

Networking Lunch

1:30 PM - 2:15 PM

Content Marketing, Insight Marketing & Informational Marketing

2:15 PM - 3:00 PM

Actionable Implications for Using Digital Marketing to Enhance Human Centricity

3:00 PM - 3:15 PM

Afternoon Networking Break

3:15 PM - 4:15 PM

Working with Patient Advocates to Enhance your Digital Campaign

4:15 PM - 5:00 PM

Roundtable Session

Roundtable One: 
Global vs Local Approaches

Roundtable Two: 
Non Personal Communication Campaigns

Roundtable Three:
Social Media Strategies 

Roundtable Four:
Collaboration Across the Supply Chain


July 21st, 2020 | Day 2

8:00 AM - 9:00 AM

Continental Breakfast & Networking

9:00 AM - 9:45 AM

Executing Inhouse Digital Campaigns to Save Millions

  • Creating a centralization model to bring in marketing execution in house
  • Learn what some companies have done and the best practices you can take back to your company to save millions

9:45 AM - 10:30 AM

Taking Your Ideas and Successfully Implementing in the Digital Space

  • Getting executive leadership to get on board

10:30 AM - 11:00 AM

Morning Networking Break

11:00 AM - 11:45 AM

Creating Benchmarks and the Success of Campaigns

11:45 AM - 12:30 PM

How do you Truly Innovate in Pharma

12:30 PM - 1:30 PM

Networking Lunch

1:30 PM - 2:15 PM

Digital Capabilities: Customer Centric/Operating Models

2:15 PM - 3:00 PM

Technology & Innovation & the Life Science Space

3:00 PM - 3:45 PM

Finding Enterprise Wide Success
Case Study: What Has Worked- Analytics



Matthew Smith


Global Lead, Strategy, Digital & Operations


Morris Kimble

Eli Lilly

Associate Brand Manager


Doug Stover


Head of Innovation


Neil Keene

Intercept Pharmaceuticals

Digital Transformation Innovator


Ritesh Patel


Chief Digital Office


Angelo Joseph Campano


Vice President of Point of Care Marketing (EHR/ABM)


Christopher Nugent

Digital Marketing & Strategy, Alkermes

Associate Director




Register Anytime


Interested in registering groups of 7 or more? Contact us directly for pricing.



Contact Amy Chapman at (561) 571-7687




Why Become Board Certified in Medical Affairs?


Certification is becoming an important factor in the healthcare industry in general. A survey of over 1000 key opinion leaders (KOLs) found that over 90% preferred medical affairs professionals who had a Board Certified Medical Affairs Specialist (BCMAS) designation.

Several pharmaceutical companies also look at certification as a way to assess whether an individual possesses the skills and knowledge required for successful performance in a medical affairs role. Why are companies looking for this assurance? They want to hire the best of the best. By becoming board certified in your field of expertise, and by maintaining BCMAS, you are saying that you:

  • Have met standards that have been established and verified by a credible, accrediting body.
  • Are dedicated to maintaining quality of excellence in your profession.

These are powerful statements that speak volumes about you as a professional and the company or organization you represent. Board certification demonstrates that you are committed to your profession and that you want to continue to learn and grow.
Studies have shown that individuals who are certified in their field have higher salaries and better promotion opportunities.

Top 5 Reasons Why You Should Certify with the ACMA:

  1. Accredited: The ACMA is recognized nationally & internationally as a true mark of quality and excellence in the pharmaceutical industry for medical affairs professionals. The ACMA is accredited by the International Association for Continuing Education & Training (ANSI/IACET) which is the gold standard for certification & training around the world. Our program is administered and analyzed using the highest industry standards and state-of-the-art psychometric methodologies.
  2. Distinguish Yourself: Because ACMA offers multiple but related certificates, you can more readily become certified in more than one specialty, making you more valuable and marketable in the field.
  3. Go International: ACMA certification is widely accepted throughout the US as well as internationally with 25% of BCMAS graduates coming from outside the US.
  4. Expand Your Network: Once certified by ACMA you automatically become a member of the 75,000+ strong ACMA organization and gain access to a multitude of benefits, including discounts on continuing education, leadership opportunities, and access to a mentor to help you get ahead.
  5. Be on the cutting edge: ACMA board certification in medical affairs is the future of the life sciences and pharmaceutical industry.

Interested in BCMAS?

By attending any DGE/ACMA conference, receive 10% off of BCMAS registration.

Already BCMAS Certified? Receive 10% off your conference registration!