Digital Marketing in Life Sciences

July 20-21, 2020

Live Stream

Event Overview

The future of life science companies depends on digitally transforming their marketing strategies to reach HCPs and patients. The wrong multichannel strategy or insource/outsource balance can ruin you – but while the stakes are tremendous, so too is the sheer room for experimentation and creativity for a well-functioning and well-led marketing team. Can you get the right approach, and the right team, when you need them?

Hear innovative strategies for life science industry professionals from Medical Device, Pharmaceutical and Biotech companies at the Digital Marketing in Life Sciences Conference. Industry leaders will share their successes at this new marketing frontier – including AI for patient engagement, utilizing reps to add customization to your campaign, working with patient advocates, successfully implementing digital plans, and much more! Join us for an interactive streaming event that guides your path toward digital health innovations that deliver better outcomes.

About the Chairperson

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Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. As a senior investigator at the DCRI, he has been the principal investigator for numerous phase II-IV cardiovascular clinical trials and is currently a co-principal investigator for the ADAPTABLE trial—the first large-scale pragmatic trials being conducted in the PCORnet network. He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010.

Featured Speakers

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Craig Lipset

Head of Clinical Innovation
Pfizer

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Jeff Kingsley

Chief Executive Officer
IACT Health 

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Dawn Anderson

Managing Director, Life Sciences Strategy and Operations, R&D Practice
Deloitte

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Ross Friedberg

General Counsel & Chief Privacy Officer
Doctor on Demand

Top Reasons to Attend

  1. Tools to pinpoint flaws in your multichannel strategy before it’s too late
  2. Proven tactics for recruiting, cultivating and retaining the most skilled digital marketers on your team
  3. Detailed walkthrough of the most innovative technologies reshaping the life sciences
  4. Never-before-heard case studies about digital marketing solutions throughout the full product life cycle
  5. The clearest proof yet for enhancing patient engagement, retention, and outcome quality through digital transformation

Attendee Profile

You will benefit from attending this event if you are a Life Science professional working in the medical device, pharmaceutical, biotech, or CRO sectors, with responsibility in the following areas.

  • Digital Marketing
  • Marketing
  • Digital Strategy
  • Integrated Marketing
  • eMarketing
  • Innovations
  • Digital Experience
  • Product Management
  • Strategic Operations
  • Social Media
  • Interactive Services
  • Integrated Marketing
  • Multichannel Marketing
  • Global Marketing
  • IT
  • Commercial Excellence
  • Customer Engagement
  • Global Partnerships
  • Patient Solutions
  • Mobile Marketing
  • PR
  • New Media
  • Compliance
  • Strategic/Clinical Innovation
  • R&D Content Development

Monday

July 20th, 2020 | Day 1

8:40 AM - 9:00 AM

Registration & Log In

9:00 AM - 9:45 AM

Learn from Digital Marketing Approaches that Successfully Engaged Physicians and Customers During COVID-19

  • How did marketers execute successful engagement in the new normal post COVID-19

Paul Murasko - Senior Marketing and Commercial Healthcare Leader
IPSEN

Ayaz Malik - Enterprise Marketing Excellence Manager
Roche Diagnostics Corporation

9:45 AM - 10:30 AM

Digital Marketing in 2020:  What's New?  What's Next?  

Morris Kimble - Associate Brand Manager
Eli Lilly

10:30 AM - 10:45 AM

Morning Networking Break

10:45 AM - 11:30 AM

Drive Brand Strategies through Digital Transformation Models

  • Discover how to create a new multi-channel dynamic for understanding your specific customer engagement and digital transformation
  • Learn a new system for creating a culture to drive your brand strategy into digital transformation success

Neil Keene - Digital Transformation Innovator

11:30 AM - 12:15 PM

Executing Inhouse Digital Campaigns to Save Millions

  • Create a centralization model to bring marketing execution in-house
  • Discover best practices from competitor successes 

Chris Nugent - Director, Digital Marketing & Strategy
Alkermes

12:15 PM - 12:45 PM

Lunch

12:45 PM - 1:30 PM

Visualize what True Innovation in Digital Pharma Marketing Looks Like

  • Unusual Ways of engaging purchaser’s decision making

Bobak Salehi - Portfolio Manager, Cardiac Rhythm Management Technologies
Biotronik

Ritesh Patel - Chief Digital Officer
Ogilvy Health

1:30 PM - 1:45 PM

Afternoon Networking Break

1:45 PM - 2:30 PM

Use Marketing Automation to Shorten Production Times and Boost ROI

  • Achieve error-free hands-off continuous operation of marketing campaigns
  • Enhance customer insights
  • Learn which digital channels bring the best traffic and conversions

Milena Mitova - Sr. Manager, Marketing Operations & Automation
Bausch Health Companies Inc

Tuesday

July 21st, 2020 | Day 2

8:40 AM - 9:00 AM

Log In

9:00 AM - 9:45 AM

Digital Asset Management and Content Management in Life Sciences

  • Leveraging meaningful engagement and integrating planning
  • Working with your organization to the judge markets capabilities utilizing marketing maturity

Ayaz Malik - Enterprise Marketing Excellence Manager
Roche Diagnostics Corporation

9:45 AM - 10:30 AM

Map the Path of Digital Transformation - from Marketing to Rep

  • Gauge the added value and customization that field force experts bring to your campaign
  • Learn to effectively use field force experts when enhancing digital transformation
  • Understand how to get personalized digital marketing with HCP segmentation
  • Grasp the usefulness of a concierge approach

Igor Rudychev - Head of US Digital, Data and Innovations
AstraZeneca

Timothy Hale - Senior Director of Marketing, PAD
AngioDynamics

10:30 AM - 10:45 AM

Morning Networking Break

10:45 AM - 11:30 AM

Successfully Implementing Strategies in Digital Space

  • Tracking, putting a plan in place and executing procedures 
  • Getting executive leadership on-board

Doug Stover - Head of Innovation
Alexion

Matthew Smith - Principle, Life Sciences and Customer Excellence
Capgemini Invent 

Alexis Crawford - Digital Marketing Manager
Zoll Medical Corporation 

11:30 AM - 12:15 PM

Enhance your Social Network through Social Media Strategies

  • Drive your paid promotion campaigns to success
  • Compare and contrast comment and reply options

Paul Murasko - Senior Marketing and Commercial Healthcare Leader
IPSEN

Jaime Kaufmen - Associate Director, Franchise Digital Marketing
Sanofi Genzyme

12:15 PM - 12:45 PM

Lunch

12:45 PM - 1:30 PM

Accelerate Your Digital Marketing Results with OKR

  • Learn agile goal setting & performance management framework with OKR
  • Discover how to operationalize and establish OKR and at your organization

Sang Kim - Digital Analytics and Optimization Leader
Abbott

1:30 PM - 1:45 PM

Afternoon Networking Break

1:45 PM - 2:30 PM

Creating Strategic Plans for Digital Strategies in a Heavily Regulated Industry

Angelo Campano - Vice President, Point of Care Marketing
Ogilvy Health

FEATURED SPEAKERS

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Morris Kimble

Eli Lilly

Associate Brand Manager

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Igor Rudychev

AstraZeneca

Head of US Digital, Data and Innovations

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Jaime Kaufman

Sanofi Genzyme

Associate Director, Franchise Digital Marketing

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Sang Kim

Abbott

Digital Analytics and Optimization Leader

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Doug Stover

Alexion

Head of Innovation

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Neil Keene

Digital Transformation Innovator

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Milena Mitova

Bausch Health Companies Inc.

Sr. Manager Marketing Operations & Automation

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Ritesh Patel

Ogilvy Health

Chief Digital Officer

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Angelo Joseph Campano

Ogilvy Health

Vice President of Point of Care Marketing (EHR/ABM)

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Christopher Nugent

Alkermes

Associate Director of Digital Marketing & Strategy

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Matthew Smith

Capgemini Invent

Principle, Life Sciences and Customer Excellence

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M. Ayaz Malik

Roche Diagnostics Corporation

Enterprise Marketing Excellence Manager

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Paul Murasko

IPSEN

Sr. Director Head of Digital Customer Interaction for North America

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Timothy Hale

AngioDynamics

Senior Director of Marketing, PAD

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Alexis Crawford

ZOLL Medical Corporation

Digital Marketing Manager

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Bobak Salehi

Biotronik

Portfolio Manager, Cardiac Rhythm Management Technologies

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Cara Alderucci

Advanced Instruments

Sr. Manager, Marketing & Digital Strategy

CONFERENCE REGISTRATION


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$896

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EVENT SPONSORS



SPONSOR THIS EVENT

Contact Amy Chapman at (561) 571-7687
or achapman@dgeconfs.com


MEDIA PARTNERS

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PREMIER MEDIA PARTNER


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