Pharma Brand Management

and Product Launch Summit

June 26-28, 2019 | Philadelphia, PA

The Bellevue Hotel

Event Overview

Join us in June 2019 for DGE’s Pharma Brand Management & Product Launch Summit taking place in Philadelphia, PA.

Led by the industry’s leading branding and product management experts in the field, discussions will take a deep dive into the latest strategies for optimizing your branding and launch initiatives, medical and marketing messaging, consumer communications, and prescriber advocacy tools.

Featured Sessions include:

  • Keynote Panel: Managing Brands and Product Launch in a Digital World – Critical Aspects to Consider
  • Methods for Getting Your Internal Teams Connected and Motivated Through Launch
  • Fostering Physician Support: A Critical Element to Brand Success
  • Developing Technical Messaging that Exceeds Education Needs
  • Employing Real-World Data to Support Your Branding and Launch Initiatives

You simply cannot afford to miss the opportunity to gain the latest in social influencer and digital marketing trends, data utilization and forecasting tools, and post-launch assessment strategy! Learn how to create an exceptional and cross-functional brand management and launch campaign tailored specifically to each unique product launch.

In addition, you will have the opportunity to network and learn from your peers across industry and within related functions including pricing, packaging, PR, marketing, and so many more! We look forward to seeing you in June.

The Bellevue Hotel

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200 S Broad St.
Philadelphia, PA 19102

(215) 893-1234
Hotel Website

Special Event Rate
Book Today

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Top 5 Reasons to Attend

  1. Featuring Two Pre-Conference Workshops: A Deep-Dive into the Nuances of Established vs. Launch Brands and Specialty vs. Mass Marketing Products
  2. Gain the Latest in Social and Digital Strategies for Optimizing Your Launch Initiatives
  3. Learn How to Create Robust Physician Support Strategies Tailored to the Specific Pharma Launch
  4. Hear Strategies for Developing Brand Recognition and Loyalty Through a Robust Consumer Advocacy Program
  5. Develop Technical Messaging that will Exceed Your Education Messaging Requirements

Attendee Profile

Senior-Level Pharmaceutical Executives with responsibilities in the following areas:

Brand Management
Product Launch
Strategic Marketing
Product Management
Product Development
Packaging
Market Research
Regulatory Affairs & Compliance
Business Development
Medical Communication
Medical Strategy
Pricing Strategy
Business Intelligence


Featured Speakers

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Brian Peters

Vice President, Sales and Marketing
Medexus Pharma

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Margaret Anne Ingram

Director, Commercial Effectiveness
Eisai US Oncology

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Damon Harrell

Vice President, Depression Marketing and New Products
Alkermes

Download the Full Agenda

Wednesday, June 26th, 2019 | Pre-Conference Workshop

 

8:00 - 9:00

Workshop Registration & Continental Breakfast

9:00 - 12:00

Part One: Brand Management of Established Brands vs. Launch Brands

12:00 - 1:00

Networking Lunch

1:00 - 4:00

Part Two: Brand Management Optimization of Specialty Brands vs. Mass Market/Primary Care Brands


Thursday, June 27th, 2019 | Day 1

 

8:00 - 9:00

Registration & Breakfast

9:00 - 9:15

Chairperson's Opening Remarks

9:15 - 10:15

Keynote Panel: Managing Brands and Product Launch in a Digital World – Critical Aspects to Consider

Panelists:
Carmine Attanasio, Senior Manager, Digital Myeloma Product Marketing
CELGENE

Damon Harrell, Vice President, Depression Marketing and New Products
ALKERMES

Margaret Anne Ingram, Director, Commercial Effectiveness
EISAI US ONCOLOGY

10:15 - 10:30

Networking & Refreshment Break

10:30 - 11:15

Streamlining Your Brand Management and Product Launch Processes

Margaret Anne Ingram, Director, Commercial Effectiveness
EISAI US ONCOLOGY

11:15 - 12:00

Pre-Launch Preparedness Strategies

12:00 - 1:00

Networking Lunch

1:00 - 1:45

Getting Your Internal Teams Connected and Motivated Through Launch

1:45 - 2:45

Physician Support: A Critical Element to Brand Success

Damon Harrell, Vice President, Depression Marketing and New Products
ALKERMES

2:45 - 3:00

Networking & Refreshment Break

3:00 - 4:00

Mastering the Essentials of Consumer Research & Related Support Programs

4:00 - 4:45

The Social Media Factor to Support Branding and Product Launch

4:15 - 5:15

Chairperson Moderated Fireside Chat: Day One Closing Panel Discussion


Friday, June 28th, 2019 | Day 2

 

8:15 - 9:00

Networking Breakfast

9:00 - 9:15

Chairperson's Recap of Day One

9:15 - 10:00

Developing Technical Messaging that Exceeds Education Needs

10:00 - 10:15

Networking & Refreshment Break

10:15 - 11:15

Achieving Marketable Product Packaging and Labeling

Guido Schmitz, Professor - Product Engineering & Packaging Design Pharma Executive
RUTGERS UNIVERSITY

11:15 - 12:15

Employing Real-Time Data to Support Your Branding and Launch Initiatives

12:15 - 1:15

Networking Luncheon

1:15 - 2:15

Navigating the Nuanced and Rigorous Path of an Orphan Drug Launch

2:15 - 2:30

Networking & Refreshment Break

2:30 - 3:15

Key Criteria for Making the Right Agency Selection

Brian Peters, Vice President, Sales and Marketing
MEDEXUS PHARMA

3:15 - 3:30

Chairperson's Closing Remarks


Download the Full Agenda

FEATURING

Speakers & Faculty

Nneka Onwudiwe

Nneka Onwudiwe

PRO/PE Regulatory Review Officer
FDA

Tehseen Salim

Tehseen Salim

Head of Medical Affairs – Primary Care and Women’s Health
Merck

Chris Boone

Chris Boone

Vice President, Head of Real World Data and Analytics Center of Excellence
Pfizer

Rosh Dias

Rosh Dias

Former Vice President, Global Scientific Affairs
Amgen

 
Michael Jarjour

Michael Jarjour

Former CEO at Otsuka Digital Health
ACMA Board Member

Robert P. Stevens

Robert P. Stevens

Executive Director & Head, Digital Strategy & Medical Innovation
Novartis

 

REGISTRATION PRICING


CONFERENCE + WORKSHOPS

SUPER EARLY BIRD

Until 3/29/19

$2,196

EARLY BIRD

Until 4/26/19

$2,396

STANDARD

After 4/26/19

$2,596

ON-SITE

Register at Event

$2,796

CONFERENCE ONLY

SUPER EARLY BIRD

Until 3/29/19

$1,496

EARLY BIRD

Until 4/26/19

$1,696

STANDARD

After 4/26/19

$1,896

ON-SITE

Register at Event

$2,096

Register 2 Attendees, Get 1 Complimentary Registration*!

Interested in sending groups of 7 or more? Contact us directly for pricing.

* Standard Pricing Only

THREE DAYS OF EDUCATION AND NETWORKING

DON'T MISS IT

REGISTER NOW

EVENT SPONSORS

 
 

SPONSOR THIS EVENT

Are you a vendor, consultancy, or solutions provider? Our attendees want to hear what you have to offer their organization. We can customize sponsorship packages tailored to your marketing needs.

Please contact Amy Chapman at (561) 571-7687 or achapman@dgevents.com