Brand Management

and Product Launch Summit

June 26-28, 2019 | Philadelphia, PA

The Bellevue Hotel

Event Overview

Join us in June 2019 for DGE’s Brand Management & Product Launch Summit taking place in Philadelphia, PA.

Led by the industry’s leading branding and product management experts in the field, discussions will take a deep dive into the latest strategies for optimizing your branding and launch initiatives, medical and marketing messaging, consumer communications, and prescriber advocacy tools.

Featured Sessions include:

  • Keynote Panel: Managing Brands and Product Launch in a Digital World – Critical Aspects to Consider
  • Methods for Getting Your Internal Teams Connected and Motivated Through Launch
  • Fostering Physician Support: A Critical Element to Brand Success
  • Developing Technical Messaging that Exceeds Education Needs
  • Employing Real-World Data to Support Your Branding and Launch Initiatives

You simply cannot afford to miss the opportunity to gain the latest in social influencer and digital marketing trends, data utilization and forecasting tools, and post-launch assessment strategy! Learn how to create an exceptional and cross-functional brand management and launch campaign tailored specifically to each unique product launch.

In addition, you will have the opportunity to network and learn from your peers across industry and within related functions including pricing, packaging, PR, marketing, and so many more! We look forward to seeing you in June.

The Bellevue Hotel

Image

200 S Broad St.
Philadelphia, PA 19102

(215) 893-1234
Hotel Website

Special Event Rate
Coming Soon!

GET DIRECTIONS

Top 5 Reasons to Attend

  1. Featuring Two Pre-Conference Workshops: A Deep-Dive into the Nuances of Established vs. Launch Brands and Specialty vs. Mass Marketing Products
  2. Gain the Latest in Social and Digital Strategies for Optimizing Your Launch Initiatives
  3. Learn How to Create Robust Physician Support Strategies Tailored to the Specific Pharma Launch
  4. Hear Strategies for Developing Brand Recognition and Loyalty Through a Robust Consumer Advocacy Program
  5. Develop Technical Messaging that will Exceed Your Education Messaging Requirements

Attendee Profile

Senior-Level Pharmaceutical Executives with responsibilities in the following areas:

Brand Management
Product Launch
Strategic Marketing
Product Management
Product Development
Packaging
Market Research
Regulatory Affairs & Compliance
Business Development
Medical Communication
Medical Strategy
Pricing Strategy
Business Intelligence


Download the Full Agenda

Wednesday, June 26th, 2019 | Pre-Conference Workshop

 

8:00 AM - 9:00 AM

Workshop Registration & Continental Breakfast

9:00 AM - 12:00 PM

Part One: Brand Management of Established Brands vs. Launch Brands

This hands-on workshop will take a deep-dive into the differences in brand management strategy in established vs. launch brands, and the necessary and unique tactics for managing each of them.  We will explore:

  • Why looking at differences in each launch goes well beyond a product's budget
  • How to set the priorities when managing these varying brands
    • By evaluating the nuances of an established vs. launch product
    • What is possible within their respective budgets 

12:00 PM - 1:00 PM

Networking Lunch

1:00 PM - 4:00 PM

Part Two: Brand Management Optimization of Specialty Brands vs. Mass Market/Primary Care Brands

While Part A set the foundation for established vs. launch brand management approaches, this workshop will take a step further into the nuances of managing specialty vs. mass market brands, by examining: 

  • Why one approach simply cannot fit all – market conditions, consumer perception, and provider reception as they relate specifically to specialty brand vs. mass market products
  • Necessary variances in launch strategy, packaging, and messaging essential to successfully managing specialty vs. mass market/primary care pharma

Thursday, June 27th, 2019 | Day 1

 

8:00 AM - 9:00 AM

Registration & Breakfast

9:00 AM - 9:30 AM

Chairperson's Opening Remarks

9:30 AM - 10:30 AM

Keynote Panel: Managing Brands and Product Launch in a Digital World – Critical Aspects to Consider

As the functions of pharma brand management and product launch campaigns continue to evolve much in part to this digitally-driven era, companies are being forced to revise their core strategies on a continuous basis.  This dynamic panel will share lessons learned and cautionary tales related to:

  • Optimizing launch initiatives around new and evolving digital outlets
  • Tailoring your team’s approach when incorporating social and digital media elements 
  • Staying ahead – Preparing for the next wave of digital and social influencer trends 

10:30 AM - 11:00 AM

Networking & Refreshment Break

11:00 AM - 12:00 PM

Streamlining Your Brand Management and Product Launch Processes

  • Ensuring processes are well communicated and evaluated cross-departmentally  
  • Essential strategies to prepare for launch
  • Understanding and monitoring liability factors
  • Optimizing processes to ensure efficiency 
  • Accurately assessing your existing internal and external resources for managing your launch 
  • Getting creative when you don’t have as many tools and resources as larger pharma companies

12:00 PM - 1:00 PM

Networking Lunch

1:00 PM - 2:00 PM

Getting Your Internal Teams Connected and Motivated Through Launch

  • Strategies for generating momentum and creating a cohesive, cross-department digital strategy 
  • The optimal structure when creating your launch team – revisiting common beliefs to accommodate new outlets and benchmarks
  • Successfully integrating various brand management and launch functions to support the initiatives of other departments
  • How to make your launch successful from PR/Marketing standpoint 
  • Determining who has final decision-making and on which elements

2:00 PM - 3:00 PM

Physician Support: A Critical Element to Brand Success

  • Understanding what types of pharma organization support physician’s want 
  • Creating physician support strategy tailored to the specific pharma launch 
  • How to convert prescribers into your brand’s greatest advocates
    • Establishing high-touch, quick responsive interaction with physicians and other prescribers
    • Maintaining clear communication of protocols, compliance, reimbursement support 

3:00 PM - 3:30 PM

Networking & Refreshment Break

3:30 PM - 4:30 PM

Mastering the Essentials of Consumer Research & Related Support Programs

  • Gaining brand recognition and loyalty through a robust consumer advocacy program
    • Enhanced consumer support through expanded information sources
    • Effective consumer messaging
    • Strengthened customer reach through physician support strategies 
  • Establishing a 360-degree view of you can expect your competition to be and who your consumer is when building a consumer support plan 
  • Determining and utilizing the types of consumer market research that are best for your company and your specific brands 

4:30 PM - 5:00 PM

Chairperson Moderated Fireside Chat: Day One Closing Panel Discussion

To capstone Day One, join us for a unique and intimate discussion as our industry experts reflect on the key themes and strategies that emerged from Day One’s sessions.  In this open discussion, we encourage comments, insights and questions from participants around the room, and we also welcome requests for Day Two session objectives.


Friday, June 28th, 2019 | Day 2

 

8:00 AM - 9:15 AM

Networking Breakfast

9:15 AM - 9:30 AM

Chairperson's Opening Remarks

9:30 AM - 10:30 AM

Developing Technical Messaging that Exceeds Education Needs

  • Strategies to ensure your technical message is developed to meet and exceed educational needs for product launch
  • Creating accurate, but also concise product messaging for General Practitioners (GPs)
  • Reaching a shared messaging outcome by recognizing and mitigating challenges marketers face when working with regulatory and technical teams   
  • Carefully crafting easy-to-understand messaging for day-to-day use in GP to patient/consumer communication 
  • Employing emerging technologies to support your medical and consumer communications

10:30 AM - 11:00 AM

Networking & Refreshment Break

11:00 AM - 12:00 PM

Employing Real-World Data to Support Your Branding and Launch Initiatives

  • The value of post-launch data for monitoring progress and refining your approach
  • Solicitating on-going frontline feedback to gauge launch success 
  • Talking a multi-channel approach - Sharing the data with your payer and provider entities
  • The power of data to gain provider support, establish drug differentiation, and strengthen prescriber advocacy 
  • Transforming clinical data into benefits-focused marketing content 

12:00 PM - 1:00 PM

Networking Lunch

1:00 PM - 2:00 PM

The Social Media Factor to Support Branding and Product Launch

  • Understanding how social media and digital messaging can shape the success of a product launch 
  • Knowing how to tailor and when to revise your social media strategy as you go to market 
  • The roles blogging, social influencing and digital marketing play in your social reach throughout launch
  • How to accurately measure the ROI of your social efforts

2:00 PM - 2:30 PM

Networking & Refreshment Break

2:30 PM - 3:30 PM

Achieving Marketable Product Packaging and Labeling

  • How to effectively balance the scientific and marketing factors of packaging to satisfy your regulatory requirements while supporting your brand management goals
  • Why elevating the importance of your packaging strategy can contribute significantly to overall branding success
  • Optimizing with a collective approach - Identifying and involving all stakeholders in the packaging and labeling process from pre-planning and specs determination to regulatory submission and approval 

3:30 PM - 3:45 PM

Chairperson’s Closing Remarks


Download the Full Agenda

FEATURING

Speakers & Faculty

Nneka Onwudiwe

Nneka Onwudiwe

PRO/PE Regulatory Review Officer
FDA

Tehseen Salim

Tehseen Salim

Head of Medical Affairs – Primary Care and Women’s Health
Merck

Chris Boone

Chris Boone

Vice President, Head of Real World Data and Analytics Center of Excellence
Pfizer

Rosh Dias

Rosh Dias

Former Vice President, Global Scientific Affairs
Amgen

 
Michael Jarjour

Michael Jarjour

Former CEO at Otsuka Digital Health
ACMA Board Member

Robert P. Stevens

Robert P. Stevens

Executive Director & Head, Digital Strategy & Medical Innovation
Novartis

 

REGISTRATION PRICING


CONFERENCE + WORKSHOPS

SUPER EARLY BIRD

Until 3/29/19

$2,196

EARLY BIRD

Until 4/26/19

$2,396

STANDARD

After 4/26/19

$2,596

ON-SITE

Register at Event

$2,796

CONFERENCE ONLY

SUPER EARLY BIRD

Until 3/29/19

$1,496

EARLY BIRD

Until 4/26/19

$1,696

STANDARD

After 4/26/19

$1,896

ON-SITE

Register at Event

$2,096

Register 2 Attendees, Get 1 Complimentary Registration!

Interested in sending groups of 7 or more? Contact us directly for pricing.

THREE DAYS OF EDUCATION AND NETWORKING

DON'T MISS IT

REGISTER NOW

EVENT SPONSORS

SPONSOR THIS EVENT

Contact Eric Morrin at (561) 221.6204
or email emorrin@dgeve.com

Exhibit Booth Package Sponsorship

$9,500

SPONSOR

Advertising Package Sponsorship

$6,500

SPONSOR